He holds a degree in Business Administration from the Getulio Vargas Fundation - SP (1994), a Master's Degree in Experimental Psychology: Behavior Analysis from the Pontifical Catholic University of São Paulo (2007) and a doctor in Business Administration from the Getulio Vargas Foundation - SP (2014). He is currently an assistant professor at the Getulio Vargas Foundation. He has experience in the area of Administration, with emphasis in Marketing, working mainly in the following subjects: consumption, old age, aging, social networks and market research.