Ph.D. in Business Administration with an emphasis in Marketing from Fundação Getulio Vargas in São Paulo - FGV EAESP (2018). Master’s in Marketing Management from Università Commerciale Luigi Bocconi in Milan, Italy (2012). Bachelor’s degree in Business Administration focusing on managing Art, Communication, and Culture companies from Università Commerciale Luigi Bocconi in Milan, Italy (2009). Main research interests: consumer behavior, sensory marketing, artificial intelligence, and retail.

Articles: 

DE LUCA, RAMONA ; BOTELHO, D. . The Unconscious Perception of Smells as a Driver of Consumer Responses: a framework integrating the emotion-cognition approach to scent marketing. Academy of Marketing Science Review, v. 11, p. 145-161, 2021.

DE LUCA, RAMONA; Botelho, Delane. Olfactory Priming on Consumer Categorization, Recall, and Choice. Psychology & Marketing, v. 37, p. 1101-1117, 2020.

DE LUCA, RAMONA; Botelho, Delane. The Unconscious Perception of Smells as a Driver of Consumer Responses: A Framework Integrating the Emotion-cognition Approach to Scent Marketing. AMS Review, v. online, p. online-1-17, 2019.

LUCA, R.; BOTELHO, D. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-congruent Products and Brands. Advances in Consumer Research, v. 46, p. 350, 2018.

Botelho, Delane; DE LUCA, RAMONA. Faro para o Negócio. GV Executivo, v. 16, p. 36-39, 2017.

DE LUCA, RAMONA; BOTELHO, D. The Smell of Selling: Olfactory Cues as a Route for Product Aesthetic Preferences. Advances in Consumer Research, v. 45, p. 351-351, 2017.

DE LUCA, RAMONA; BOTELHO, D.; FERREIRA, M. A Theoretical Perspective on Guilt and Materialism in Helping Behavior. Advances in Consumer Research, v. 44, p. 727-727, 2016.

LUCA, R.; FERREIRA, M.; BOTELHO, D. When Guilt Induces Charity: The Emotional Side of Philanthropy. European Journal of Business and Social Sciences, v. 5, p. 44-58, 2016.