He is a doctor of Business Administration from the Getulio Vargas Foundation - FGV-EAESP (2006) with a doctorate internship in the University of Otago - New Zealand (2006) and a degree in Business Administration from FGV-EAESP (2002). He completed his post-doctorate degree (2016) at the Georgia State University Robinson College of Business. Currently, he is a full professor at the School of Advertising and Marketing of São Paulo (ESPM-SP), where he is a permanent professor at the Masters and Doctorate Programs in International Management (PMDGI) and at the Professional Master Program in Consumer Behavior (MPCC), being a professor at the School of Business Administration of São Paulo at the Getulio Vargas Foundation (FGV-EAESP) and the Scientific Editor for RAE - Journal of Business Administration (FGV). He has experience in the area of Administration, with emphasis on Marketing and Behavioral Finance, working mainly on the following topics: materialism, consumer indebtedness, consumer vulnerability and conscious consumption, consumer behavior and market research.