Doctor of Business Administration, M.Sc. in Computer Science and M.Phil. in Marketing by the Federal University of Rio Grande do Sul, B.Sc. in Computer Science by the Federal University of Santa Catarina and B.Sc. of Business Administration by the Armando Álvares Penteado Foundation. Professor and Researcher at the Fundação Getulio Vargas?s Sao Paulo School of Business Administration (FGV EAESP). Visiting Researcher at Universidad de Murcia and Ramon Llull University - La Salle Campus Barcelona. Invited Lecturer at several Post-Graduation courses in Brazil and Latin America, Consulting at private institutions and author of several articles in the area of Marketing Strategy. His research mainly focuses on strategic orientations, innovation management, university?industry relations, and sustainability. His work has been published in journals such as International Marketing Review, Industrial Marketing Management, Journal of Marketing for Higher Education, Journal of Technology Management & Innovation, Latin American Business Review, Brazilian Administration Review, among others.