He holds a degree in Business Administration from the University of São Paulo (2000), a specialization in Marketing from ESPM (2003), a Master's Degree in Business Administration from the Getulio Vargas Foundation - SP (2007) and a doctorate in Business Administration from the Getulio Vargas Foundation (2014) in the line of Marketing Strategies research. He is a Professor at FGV EAESP and ESPM - SP. He is a Marketing, Digital Marketing and MBA post-graduation courses coordinator at the Álvares Penteado School of Commerce Foundation (FECAP), Retail Marketing and Marketing Management at the SENAC University Center. He is also a representative of FECAP at ANAMBA. He is an Invited Professor at FIPECAFI and FIA Post Graduation courses in the areas of Business Strategy and Marketing. He is a Senior Consultant at Marco Brasil Marketing Consulting. He has experience in the area of Administration, with emphasis in Marketing and Business Strategy. Currently, he is studying Marketing, Retail and Trade Marketing Metrics.