He holds a bachelor’s, master’s, and PhD in Business Administration from Fundação Getulio Vargas. He has been a faculty member at FGV EAESP since 2006 and currently serves as coordinator of the courses in Artificial Intelligence Applied to Marketing and of the executive education programs in Artificial Intelligence for managers.

His academic and professional work focuses on Artificial Intelligence, Branding, and Digital Media, with particular emphasis on the practical application of technology to marketing strategy and managerial decision-making.

He has extensive experience in consulting projects throughout Latin America, having worked with organizations such as Nestlé, Ibmec, Set Investimentos, C&A, Faculdade São Leopoldo Mandic, Prevent Senior, and OR Realizações Imobiliárias.

He is a columnist for Exame and the Acelera Varejo portal, where he publishes articles on Artificial Intelligence, marketing, and digital transformation.

At FGV EAESP, he led the creation and implementation of the Alumni brand community, an initiative that subsequently informed the strategic planning of Alumni programs at other institutions. In his executive trajectory, he has held senior leadership roles in marketing and sales, including serving as Marketing and Sales Director of the Mandic Group in 2023.

He also disseminates analyses and reflections on Branding and Digital Marketing, with applications of Artificial Intelligence, via Instagram (@prof.Saraiva_fgvle).

Articles: 

SARAIVA JUNIOR, Francisco Ilson. #OrgulhoDeSerGV. GV Executivo, v. 13, p. 54-59, 2014.

SARAIVA JUNIOR, Francisco Ilson. Um por Todos e Todos por Um. GV Executivo, v. 11, p. 44-48, 2012.

Book chapter: 

SARAIVA JUNIOR, Francisco Ilson. Segmentação de Mercados. In: Marcos Cobra. (Org.). Marketing do Entretenimento. São Paulo: SENAC, 2008, v., p.-.