Felipe Zambaldi
Doctor of Business Administration from FGV EAESP, distinctively approved by the examining bank. He holds a degree in Business Administration from FGV EAESP, having won the Victor Dauman Award from Database Marketing with the elaboration of a scientific article and having composed the winning group of the FGV-Dupont Marketing Fair. He has been teaching in post-graduation courses in Administration since 2005, currently teaching at graduation and in specialization and extension courses at the Getulio Vargas Foundation (FGV EAESP) and in stricto sensu courses (master's and doctorate) at the same school. He has been an advisor for doctorate and master's degree students since 2008, as well the vice-coordinator of the Graduation Program in Business Administration at FGV EAESP. In 2007, he became editor of the RAE-magazine of business administration, the national scientific journal of the administration area with the oldest continuous publication in the country. He has developed such didactic materials as books, book chapters and teaching tutorials, and has published recent articles in national and international scientific journals with a high classification in the Qualis/CAPES system. He has international experience as a visiting researcher at the University of Chicago (Booth School of Business) and as a member of the ICT for Inclusive Finance research group. He has participated in several research projects and currently teaches Marketing Strategies at FGV EAESP.
Articles:
FERREIRA SANTOS, MÁRCIO; DO PRADO, LUCAS SCIENCIA; ZAMBALDI, FELIPE. Como Dar Descontos aos Clientes com Consistência. GV Executivo, v. 23, p. e89970, 2024.
Azzari, V; ZAMBALDI, Felipe; GUISSONI, L; Rodrigues, Jonny M; SCORNAVACCA, E. Brand Origin Effects During Economic Declines: evidence from an emerging market. Journal of International Marketing, v. 31, p. 25-42, 2023.
URUBATAN, E; ZAMBALDI, Felipe; MASCARENHAS, André O; Rodrigues, Jonny M. A Abordagem Effectuation na Experiência Empreendedora: um relato autoetnográfico da trajetória de um empreendedor no setorda educação. Revista Amazônia, Organizações e Sustentabilidade, v. 11, p. 92-107, 2022.
LOURENCO, C. E.; HAIR, J; ZAMBALDI, Felipe; PONCHIO, MATEUS CANNIATTI. Consumer Brand Engagement Concept and Measurement: toward a refined approach. Journal of Retailing and Consumer Services, v. 68, p. 103053, 2022
GUISSONI, L ; Rodrigues, Jonny M ; ZAMBALDI, Felipe ; Neves, Marcos F . Distribution Effectiveness through Full- and Self-service Channels under Economic Fluctuations in an Emerging Market. Journal of Retailing, v. 97, p. 545-560, 2021.
PONCHIO, MATEUS CANNIATTI ; BARTH, N L ; ZAMBALDI, Felipe . Using the Internet for Data Collection in Business Research. RAUSP Management Journal, v. 56, p. 254-258, 2021.
TONELLI, M. J. ; ZAMBALDI, Felipe. Special issue 60 years of RAE: From a Solitary Star in the Past to Future Challenges. RAE-Revista de Administracao de Empresas, v. 61, p. 1-15, 2021.
GUISSONI, L; MATEU, J; Zambaldi, Felipe; NEVES, M F. Numeric or Weighted Distribution? The Effect of Different Channel Performance Metrics on Market Share. Journal of Marketing Channels, v. 26, p. 108-119, 2020.
FERREIRA, V M R; PARENTE, J. G.; PONCHIO, Mateus C; Zambaldi, Felipe. Building Loyalty in E-commerce: Does Consumer Income Matter. International Journal of Business and Systems Research (print), v. 14, p. 74, 2020.
FERREIRA, MATEUS; Zambaldi, Felipe; GUERRA, DIEGO DE SOUSA. Consumer Engagement in Social Media: Scale Comparison Analysis. Journal of Product and Brand Management, v. 29, p. 491-503, 2020.
FERREIRA, M.; Zambaldi, Felipe. The Mediating Role of Consumer Engagement with the Brand Community and Its Effect on Corporate Reputation. International Journal on Media Management, v. 21, p. 45-64, 2019.
REIS, G. G.; FLEURY, M. T. L.; FLEURY, A.; Zambaldi, Felipe. Assessing Emerging Multinationals' "Global Mindedness" Profiles. ReA UFSM, v. 11, p. 172-194, 2018.
SILVA, A R; CAPPELLOZZA, A.; ZAMBALDI, Felipe. Antecedentes do Engajamento e da Intenção em Permanecer em Projetos Sociais: Um Estudo em Instituições de Ensino Superior do Estado de São Paulo. Teoria e Prática em Administração, v. 7, p. 79, 2017.
OLIVEIRA, TÂNIA VELUDO DE; BARKI, EDGARD; Zambaldi, Felipe. Microdoações, Macrorresultados. GV Executivo, v. 16, p. 20, 2017.
ABDALLA, CARLA CAIRES; Zambaldi, Felipe. Ostentation and Funk: An Integrative Model of Extended and Expanded Self Theories Under the Lenses of Compensatory Consumption. International Business Review, v. 25, p. 633-645, 2016.
BARKI, E. E. R.; Zambaldi, Felipe; LOURENCO, C. E.; CASTRO, C. A. B. Store Patronage and Retail Competition in Emerging Markets. International Journal of Business and Systems Research (Online), v. 10, p. 62-77, 2016.
REIS, G. G.; FLEURY, M. T. L.; FLEURY, A.; ZAMBALDI, Felipe. Brazilian Multinationals´ Competences: Impacts of a 'Tug of War' between Cultural Legacies and Global Mindedness. BBR. Brazilian Business Review (English Edition. Online), v. 12, p. 55-79, 2015.
PONCHIO, Mateus; ZAMBALDI, Felipe; DA COSTA, FRANCISCO JOSÉ. Measurement in Marketing: Current Scenario, Recommendations and Challenges. REMark. Revista Brasileira de Marketing, v. 13, p. 01-27, 2014.
HERNANDEZ, P. J.; BOTELHO, D.; ZAMBALDI, Felipe. Invorporating Heterogeneity into Count Data Models in Marketing. Business Management Review (BMR), v. 4, p. 67-77, 2014.
Zambaldi, Felipe; MASCARENHAS, Andre O; NATRIELI, F. O Duplo Foco da Gestão de Marcas nas Redes Sociais. GV Executivo, v. 12, p. 35, 2013.
MASCARENHAS, André O; ZAMBALDI, Felipe; VARELA, C. A. Motivação em Programas de Voluntariado Empresarial: Um Estudo de Caso. Revista Organizações em Contexto (Online), v. 9, p. 229-246, 2013.
JAYO, M.; DINIZ, E.; ZAMBALDI, Felipe; CHRISTOPOULOS, T. Groups of Services Delivered by Brazilian Branchless Banking and Respective Network Integration Models. Electronic Commerce Research and Applications, v. 11, p. 504-517, 2012.
Rodrigo Bandeira-de-Mello ; MARCON, R.; Goldszmidt, R. G. B.; ZAMBALDI, Felipe. Firm Performance Effects of Nurturing Political Connections through Campaign Contributions. African Journal of Business Management, v. 6, p. 3327-3332, 2012.
BERGAMO, F.; GIULIANI, A. C.; CAMARGO, S.; ZAMBALDI, Felipe; PONCHIO, Mateus C. A Lealdade do Estudante Baseada na Qualidade do Relacionamento: Uma Análise em Instituições de Ensino Superior. BBR. Brazilian Business Review (Edição em português. Online), v. 9, p. 26-47, 2012.
Zambaldi, Felipe; ARANHA, Francisco; Lopes, Hedibert; Politi, Ricardo. Credit Granting to Small Firms: A Brazilian Case. Journal of Business Research, v. 64, p. 309-315, 2011.
MASCARENHAS, André O; ZAMBALDI, Felipe; MORAES, E A. Rigor, Relevância e Desafios da Academia em Administração: Tensões entre Pesquisa e Formação Profissional. RAE (Impresso), v. 51, p. 265-279, 2011.
BERGAMO, F.; PONCHIO, Mateus C; ZAMBALDI, Felipe; GIULIANI, A. C.; SPERS, E. De Prospect a Aluno: Fatores Influenciadores da Escolha de uma Instituição de Ensino Superior. Base (UNISINOS), v. 7, p. 182-193, 2010.
FRANCISCO, Eduardo de Rezende; Fagundes, E B; PONCHIO, Mateus C; ZAMBALDI, Felipe. Development of an Indicator of Propensity to Energy Commercial Losses Using Geospatial Statistical Techniques and Socio-Economic Data: The Case of AES Eletropaulo. RAM. Revista de Administração Mackenzie (Impresso), v. 11, p. 178-197, 2010.
MASCARENHAS, André O; ZAMBALDI, Felipe. Opções Estratégicas e Implicações Organizacionais da Tecnologia da Informação: Automatização e Informatização. Revista Organizações em Contexto, v. 5, p. 17-29, 2010.
ZAMBALDI, Felipe; MASCARENHAS, André O; BERNARDES, R.; GARCIA NETO, M. Relational Competence, Customer Trust and Relationship Effectiveness in an Offshore Service Provider: The Case of IBM Brazil. Journal of Globalization, Competitiveness and Governability, v. 4, p. 102-105, 2010.
MASCARENHAS, André O; ZAMBALDI, Felipe; NATRIELI, F. Marketing, Endomarketing e Redes Sociais: Fundamentos Teóricos à Concepção de uma Estratégia de Gestão de Pessoas. Revista Organizações em Contexto (Online), v. 6, p. 1-21, 2010.
ZAMBALDI, Felipe; MOURA, Mauricio; ARANHA, Francisco; FERREIRA, Eduardo. A Questão da Seleção Adversa no Microcrédito Produtivo Orientado: Um Estudo sobre o Comportamento de Adimplência de Empreendedores de Baixa Renda. Pesquisa & Debate (São Paulo. 1985. Online), São Paulo, v. 16, n.2, p. 309-331, 2005.
Books:
Zambaldi, Felipe. Métricas de Marketing. 1. ed. FGV Editora, 2016.
ZAMBALDI, Felipe. Credit Granting to Small Firms in Brazil: Risk Management and Imperfect Information. 1ed.Saarbrücken: Lambert Academic Publishing, 2012. v. 1. 193p.
ARANHA, Francisco; ZAMBALDI, Felipe. Análise Fatorial em Administração. 1ed.São Paulo: Cengage Learning, 2008. 152p.
Book chapters:
ESCRIVAO JUNIOR, A.; MALIK, A. M.; ABDALA, E. C.; ZAMBALDI, Felipe; LOPES, J. E. F.; GANDOLFI, P. E.; BALDASSARE, R. M.; PROF, R. R. D. P. D. E. A. E. Análise do Desempenho Econômico-financeiro de Operadoras de Planos de Saúde: Uma Proposta de Metodologia. In: VECINA NETO, G. (Org.) ; MALIK, ANA MARIA (Org.). (Org.). Conhecimento Técnico-científico para Qualificação da Saúde Suplementar. 1ed.Rio de Janeiro: Organização Pan-Americana da Saúde. Agência Nacional de Saúde Suplementar, 2015, v. 1, p. 179-192.
ZAMBALDI, Felipe; MASCARENHAS, André O. Endomarketing como Ferramenta de Administração Estratégica e Gestão de Pessoas. In: Jean Pierre Marras. (Org.). Gestão Estratégica de Pessoas - Conceitos e Tendências. 1ed.São Paulo: Saraiva, 2010, v., p. 209-225.
FRANCISCO, Eduardo; ARANHA, Francisco; ZAMBALDI, Felipe; GOLDSZMIDT, R. Electricity Consumption as a Predictor of Household Income: A Spatial Statistics Approach. In: Clodoveu A. D. Davis Jr.; Antonio M. V. Monteiro. (Org.). Advances in Geoinformatics. 1ed.Heidelberg: Springer, 2007, v., p. 267-282.
Research Syntheses
