Doctor in Business Administration (Department of Marketing) by FGV-EAESP (2016). He holds a degree in Materials Engineering from the Federal University of São Carlos (1995) and a Master's Degree in Business Administration from the Mackenzie Presbyterian University (2005). He is currently a professor of graduation and master's degrees in business administration from FGV-EAESP, and the Global MBA (part-time MBA from Manchester Business School in partnership with FGV), as well as several postgraduatation courses (FGV, ESPM, FIPECAFI-USP, PECEGE-USP, Fecap). He is the coordinator of the Presidents Program FGV/YPO. He was the Visiting Professor at the Kennesaw State University (2015) during the sandwich phase of the Doctorate. He has an executive experience in Marketing and Branding, Business Management, Strategic Planning and Public Relations at companies such as 3M, Avery Dennison and Chery Motors do Brasil.

Articles: 

PRADO, LUCAS SCIENCIA DO; LOURENCO, C. E. BRK: Transformação Digital para Encantar Consumidores. Cadernos EBAPE.BR (FGV), v. 22, n. 2, p. e2023-0171, 2024.

Lourenco, C.E. and Piotto, V. Brewing Sustainability: assessing environmental concerns and consumers’ attitudes towards sustainable craft beer purchase intentions, International Journal of Wine Business Research, v. 36, n. 2, p. 270-285, 2024.

De Campos Junior, H., Lourenço, C.E., Mellão, J.M., Lombardi, V. P. V., Cesar, E. F. Gamification Framework Applied to Organizational Processes. Revista de Administração Mackenzie, v. 25, n. 1, p. 1-32, 2024.

SANTOS, J. B.; LANGE, R. S.; LOURENÇO, C. E. BRK Ambiental Sumaré: operational excellence and continuous improvement. RAC. Revista de Administração Contemporânea (online), v. 1, p. 1-22, 2023.

NEVES, M. F.; MONACO NETO, L. C.; CAMBAUVA, V.; CASTRO, L. T. E.; LOURENÇO, C. E. Fertilizantes Tocantins: growing in the challenging fertilizer business. International Food and Agribusiness Management Review, p. 1-12, 2022.

LOURENÇO, C. E.; HAIR JR, J. F.; ZAMBALDI, F. ; PONCHIO, M. C. Consumer Brand Engagement Concept and Measurement: toward a refined approach. Journal of Retailing and Consumer Services, v. 68, p. 1-14, 2022.

LOURENÇO, C. E.; PORPINO, G.; ARAUJO, C. M. L.; VIEIRA, L. M.; MATZEMBACHER, D. E. We Need to Talk About Infrequent High Volume Household Food Waste: A theory of planned behaviour perspective. Sustainable Production and Consumption, v. 33, p. 38-48, 2022.

LOURENCO, CARLOS EDUARDO; NUNES-GALBES, NADINE MARQUES ; BORGHERESI, RICCARDO ; CEZARINO, LUCIANA ORANGES ; MARTINS, FLAVIO PINHEIRO ; LIBONI, LARA BARTOCCI . Psychological Barriers to Sustainable Dietary Patterns: Findings from Meat Intake Behaviour. Sustainability, v. 14, p. 2199, 2022.

FEITOSA, W. ; LOURENÇO, C. E. ; REZENDE, L. H. ; SUNAGO, N. ; SILVA, S. C. A Quasi-experimental Approach to Analyzing Sexual Appeal and Gender in Advertising - evidence from Brazil. Trziste, v. 33, p. 67-80, 2021.

BARTH, N. L.; LOURENCO, CARLOS. Pensata - O P Ainda tem Valor? RAE - Revista de Administração de Empresas, v. 60, p. 235-241, 2020.

HAIR JR, J. F.; SARSTEDT, M.; CRITTENDEN, V.; ASTRACHAN, C. B.; LOURENÇO, C. E. Guest Editorial. Journal of Product and Brand Management, v. 29, p. 409-414, 2020.

BRITTES, L. H. V.; LOURENÇO, C. E. As Experiências das Marcas Mudaram. GV Executivo, v. 19, p. 34-37, 2020.

SCOTT, F. A.; NEVES, M. F.; GRAY, A. W.; LOURENÇO, C. E. Mantiqueira: Innovating and Disrupting in the Egg Business. International Food and Agribusiness Management Review, v. 24, p. 138-161, 2020.

LIMA, VITOR MOURA; IRIGARAY, HÉLIO ARTHUR REIS; LOURENCO, CARLOS. Consumer Engagement on Social Media: Insights from a Virtual Brand Community. Qualitative Market Research, v. 22, p. 14-32, 2019.

ZANINI, M. T. F.; MORAES, F. C.; LIMA, V. M.; LOURENÇO, C. E.; IRIGARAY, H. A. R. Soccer and Twitter: Virtual Brand Community Engagement Practices. Marketing Intelligence & Planning, v. 37, p. 1, 2019.

FEITOSA, W.; LOURENÇO, C. E. Diferencias de Envolvimiento con Productos entre Cohortes: Un Estudio Exploratorio. Cuadernos del CIMBAGE, v. 2, p. 39-54, 2018.

BARKI, E.; ZAMBALDI, F.; LOURENÇO, C. E.; CASTRO, C. A. B. Store Patronage and Retail Competition in Emerging Markets. International Journal of Business and Systems Research (Print), v. 10, p. 62, 2016.

GUERRAZZI, L. A. C.; BRANDAO, M. M.; CAMPOS JUNIOR, H.; LOURENÇO, C. E. Pesquisa em Marketing e Estratégia nos Principais Periódicos Internacionais: Um Estudo Bibliométrico sobre Publicações no Século XXI. Revista Iberoamericana de Estratégia, v. 14, p. 7-27, 2015.

FEITOSA, W.; BOTELHO, D.; LOURENÇO, C. E. Comunidades Virtuais de Marca de Produtos de Consumo e Criação de Engajamento: Uma Investigação Qualitativa. Revista Eletrônica Gestão e Serviços, v. 5, p. 828-848, 2014.

LOURENÇO, C. E.; BRANDAO, M. M. O Impacto da Percepção e da Imagem do País de Origem para o Consumidor na Avaliação de Produtos em Mercado Emergentes. Revista de Administração da UNIMEP, v. 11, p. 173-195, 2013.

ZANETTE, M. C.; LOURENÇO, C. E.; BRITO. O Peso do Varejo, o Peso no Varejo e a Identidade: Uma Análise de Consumidoras Plus Size. RAE (Impresso), v. 53, p. 539, 2013.

ROSSI, G. B.; LOURENÇO, C. E.; GERVASONI, V. C.; SILVA, D.; PAIM, S. P. Sentimentos e Envolvimento Diferenciando Marcas: Um Estudo em Supermercados na Cidade de Campinas/SP. Espacios (Caracas), v. 33, p. 10, 2012.

Book: 

IRIGARAY, H. A. R.; LOURENÇO, C. E. Gestão e Desenvolvimento de Produtos e Marcas. 1. ed. Rio de Janeiro: FGV Editora, 2019. 140p.