Andre Luiz Silva Samartini
He holds a Bachelor's Degree in Statistics from the University of São Paulo (1996), a Master's in Statistics from the University of São Paulo (2000) and a doctorate in Business Administration from the Getulio Vargas Foundation - SP (2006). He is currently an Adjunct Professor and Head of the Information Technology and Quantitative Methods Department of the Getulio Vargas Foundation - SP. His research area is analytics, big data and statistics applied to Education. He is a consultant of quantitative methods applied to Administration and Marketing. He worked at Itaú, in the area of Market Risk and at SPSS as a consultant. He developed a statistical education website (www.statmeup.com.br) with videos, texts and exercises on basic statistical content for higher education courses. His videos total more than 700,000 views on Youtube.
Articles:
MINERBO, CLAUDIO; SAMARTINI, ANDRE LUIZ SILVA; BRITO, LUIZ ARTUR LEDUR. Sharing the Benefits: how different dimensions contribute to value creation and capture. Industrial Marketing Management, v. 108, p. 251-262, 2023
NGUYEN, TRANG THU; BERMAN, EVAN M.; PLIMMER, GEOFF; SAMARTINI, ANDRE; SABHARWAL, MEGHNA; TAYLOR, JEANNETTE. Enriching Transactional Leadership with Public Values. Public Administration Review, v. 82, p. 1058-1076, 2022.
CARTER, JACKIE ; MÉNDEZ-ROMERO, RAFAEL ALBERTO ; JONES, PETE ; HIGGINS, VANESSA ; SAMARTINI, ANDRE LUIZ SILVA . EmpoderaData: sharing a successful work-placement data skills training model within Latin America, to develop capacity to deliver the SDGs. Statistical Journal of the IAOS, v. 37, p. 1009-1021, 2021.
PONCHIO, MATEUS CANNIATTI ; SAMARTINI, ANDRÉ . O Modelo de Moderação Simples e seu Emprego no Campo da Administração. INTERNEXT (SÃO PAULO), v. 13, p. 1, 2018.
ARANHA, Francisco ; PONCHIO, Matheus ; SAMARTINI, A. L. S. Uso de Recomendações Fortes e Fracas na Escolha do Veículo. RAE Eletrônica, v. 2, p. 1-17, 2003.
Book chapter:
SAMARTINI, A. L. S. Pesquisa Mercadológica - Métodos quantitativos. In: Sérgio Roberto Dias. (Org.). Pesquisa de Mercado. 1ed.São Paulo: Saraiva, 2012, v. 1, p. 135-186.
Research report
