Overview
Who is this course for
What to expect
What you will achieve
Duration
1 year, 6 months
Attendance and Schedule
Classes every two weeks (*), on Fridays, from 5 pm to 10:30 pm, and on Saturdays, from 8 am to 5 pm. Weekly classes in Small Network Online Course (SNOC) format from 8 pm to 9:30 pm. (*) Due to public holidays, it is possible that not all these classes will be exactly 14 days apart. Classes to make up for any absences by professors will be set out in the Calendar of Classes, and this may lead to weekly classes.
Granted Title
Coordinator
Career Field
The Professional Master’s in Management for Competitiveness (MPGC) has the mission of transferring management knowledge created by FGV EAESP’s study and research centers to society, while leveraging the generation of new applied knowledge, in order to increase the competitiveness of organizations.
The program is divided into seven areas that encompass specific functions and sectors of an organization: Finance and Controllership; People Management; Supply Chain Management; Health Management; Sustainability; Information Technology; and Marketing, Growth and Consumer Experience Management. Developed by professors with state-of-the-art knowledge in this field, as well as FGV’s partner companies and executives, the course offers innovative educational methodologies that result in a program that is unique in terms of its conception and design.
Educational Approach
MPGC has a distinctive educational approach. The program was developed by professors with cutting-edge knowledge in the area, as well as the partner companies and executives of FGVCev and FGVCemd, to incorporate the latest methodologies for designing innovative educational and teaching programs. The result is a program that is unique in its conception and design, in which subjects are experienced in three units, as well as seminars and meetings at the center.
Flexibility
The program allows each student to determine his or her own trajectory, but without undermining the characteristics of a professional master’s program.
The MPGC is composed of 510 hours (34 credits), and 90 of these hours (6 credits) are shared subjects. Students must take the Scientific Research Methodology subject, offered in SNOC format. They must also take another 60 hours (4 credits) of shared subjects, choosing between Negotiation and Communication, Leadership and Change Management, and Management for Competitiveness and Innovation (SNOC). In addition to these three options, students may take any master’s subject offered at FGV EAESP as part of the MPGI, MPA, MPGPP, CMCD, Quantitative Methods School, Winter School and SNOC-GNAM programs, to make up 60 hours (4 credits) of shared subjects.
In addition, 330 hours (22 credits) are allocated to specific subjects in each research area. This includes 60 hours earmarked for Applied Paper Seminar subjects. Students may also choose to do up to 60 hours (4 credits) within the pool of elective subjects offered by MPGC or other FGV EAESP programs.
Students must also do an Applied Paper in the format of a scientific article guided by one of the program’s professors, equivalent to 90 hours (6 credits). This structure is shown in the following table:
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Comportamento do Consumidor
Fundamentos de comportamento do consumidor; Cultura e consumo; Economia do consumo, precificação e valor percebido; Comportamento do consumidor como ferramenta de vantagem competitiva.
Fundamentos de comportamento do consumidor; Cultura e consumo; Economia do consumo, precificação e valor percebido; Comportamento do consumidor como ferramenta de vantagem competitiva.
Carga horária30h-
Delane Botelho
TitleDoutor em Administração de Empresas pela Fundação Getulio Vargas
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Estratégia e Experiência do Consumidor
Organizações centradas no cliente; Planejamento estratégico, inovação e engajamento do cliente; Desafios internos para a visão integrada e centrada no cliente.
Organizações centradas no cliente; Planejamento estratégico, inovação e engajamento do cliente; Desafios internos para a visão integrada e centrada no cliente.
Carga horária30h-
Gilberto Sarfati
TitleDoutor em Ciências Políticas pela Universidade de São Paulo
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Desenho de Experiências e Jornadas
Experiência do cliente e emoções. Desenho de experiências. Personalização da experiência e customer centricity. Experiência e engajamento.
Experiência do cliente e emoções. Desenho de experiências. Personalização da experiência e customer centricity. Experiência e engajamento.
Carga horária30h-
Benjamin Rosenthal
TitleDoutor em Administração de Empresas pela Fundação Getulio Vargas
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Experimentos, modelagem em marketing e growth hacking
Inteligência e pesquisa de marketing, big Data e os desafios analíticos com uso da ciência de dados; Modelos preditivos, prescritivos, dashboards e visualização de dados críticos; Inteligência artificial; Experimentos para a tomada de decisão.
Inteligência e pesquisa de marketing, big Data e os desafios analíticos com uso da ciência de dados; Modelos preditivos, prescritivos, dashboards e visualização de dados críticos; Inteligência artificial; Experimentos para a tomada de decisão.
Carga horária30h-
Jonny Mateus Rodrigues
TitleDoutor em Administração pela Universidade de São Paulo
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Customer Value-Centric Metrics & Decoupling
Métricas de experiência e centralidade no clientel; ondas de disrupção digital e decoupling; destrave de valor e cadeia de valor do cliente.
Métricas de experiência e centralidade no clientel; ondas de disrupção digital e decoupling; destrave de valor e cadeia de valor do cliente.
Carga horária30h-
Leandro Angotti Guissoni
TitleDoutor em Administração de Organizações pela USP-Ribeirão Preto
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Revenue Operations e CRM
O papel de Growth e Revenue nas organizações; Crescimento do negócio e integração de processos; Fórmula de crescimento e métricas para cada modelo de negócio; Customer Relationship Management (CRM) integrado ao marketing digital.
O papel de Growth e Revenue nas organizações; Crescimento do negócio e integração de processos; Fórmula de crescimento e métricas para cada modelo de negócio; Customer Relationship Management (CRM) integrado ao marketing digital.
Carga horária30h-
Carlos Eduardo Lourenço
TitleDoutor em Administração de Empresas pela Fundação Getulio Vargas
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Gestão de Vendas e Integração com Marketing
Para qualquer organização, a força de vendas é um importante motor de crescimento e uma fonte crítica de feedback do mercado. Embora as operações B2B tenham semelhança com as operações B2C, também existem diferenças fundamentais. Por exemplo, os processos de tomada de decisão envolvidos nas decisões de aquisição para as organizações são muito mais complexos do que as decisões individuais de comprar um bem ou serviço para si. Por isso, a segmentação de clientes e o foco em efetividade da equipe são pontos cruciais na gestão de vendas de uma empresa.
Para qualquer organização, a força de vendas é um importante motor de crescimento e uma fonte crítica de feedback do mercado. Embora as operações B2B tenham semelhança com as operações B2C, também existem diferenças fundamentais. Por exemplo, os processos de tomada de decisão envolvidos nas decisões de aquisição para as organizações são muito mais complexos do que as decisões individuais de comprar um bem ou serviço para si. Por isso, a segmentação de clientes e o foco em efetividade da equipe são pontos cruciais na gestão de vendas de uma empresa.
Carga horária15h
Não definido
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Omnichannel
Estratégias multicanal e omnichannel; Pilares para estratégia ominichammel; Uso de dados e tecnologia da informação aplicada à gestão de canais; Integração cadeia de suprimentos, logística e transporte;
Estratégias multicanal e omnichannel; Pilares para estratégia ominichammel; Uso de dados e tecnologia da informação aplicada à gestão de canais; Integração cadeia de suprimentos, logística e transporte;
Carga horária15hNão definido
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Digital e Social Media Marketing
As mídias digitais e sociais são parte integrante dos melhores planos de marketing por isso é necessário entender sobre teorias, táticas e ferramentas por trás da tecnologia. Compreender o impacto e o significado em evolução das mídias sociais em vários aspectos da sociedade, dos mercados e das empresas contribui para a construção e execução de planos e estratégias mais assertivas.
As mídias digitais e sociais são parte integrante dos melhores planos de marketing por isso é necessário entender sobre teorias, táticas e ferramentas por trás da tecnologia. Compreender o impacto e o significado em evolução das mídias sociais em vários aspectos da sociedade, dos mercados e das empresas contribui para a construção e execução de planos e estratégias mais assertivas.
Carga horária15hNão definido
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E-commerce, Novas Tecnologias e Plataformas
Plataformas e novos modelos digitais; Alavancas de Marketing para E-commerce; Eficiência dos Meios de Pagamento no E-Commerce; Desafio da Entrega no E-Commerce brasileiro.
Plataformas e novos modelos digitais; Alavancas de Marketing para E-commerce; Eficiência dos Meios de Pagamento no E-Commerce; Desafio da Entrega no E-Commerce brasileiro.
Não definido
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Impacto social e propósito em marketing
A importância de uma tomada de posição para as novas gerações. Propósito como fator de engajamento do consumidor com a marca. Origens e evolução e importância do marketing para causas sociais; Criação de propósito em marketing; Motivações do consumidor “re-imaginado” Desafios e tendências do marketing social.
A importância de uma tomada de posição para as novas gerações. Propósito como fator de engajamento do consumidor com a marca. Origens e evolução e importância do marketing para causas sociais; Criação de propósito em marketing; Motivações do consumidor “re-imaginado” Desafios e tendências do marketing social.
Carga horária15h-
Edgard Elie Roger Barki
TitleDoutor em Administração de Empresas pela Fundação Getulio Vargas
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Seminário de TA de Gestão de Marketing, Crescimento e Experiência do Consumidor ICarga horária30h
Não definido
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Seminário de TA de Gestão de Marketing, Crescimento e Experiência do Consumidor IICarga horária30h
Não definido
More information
Enrollment Period
Course Opens
Tuition
Further information
admissionsoffice@fgv.br
(11) 3799-3488
Share the link
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Tuition
R$ 102.880,85 (18, 24, and 36 installments).
Application fee: R$ 100.00. Special conditions for alumni of regular FGV courses (20%)*. (Not cumulative)
*Check conditions in the Selection Process Notice.
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Special conditions for former students of regular FGV courses (20%). Not cumulative.
Special conditions for candidates who work in FGV EAESP PARTNER COMPANIES (ASDI - Clube de Parceiros 10% (Not cumulative).
Special conditions for former students of regular FGV courses (20%). It is applicable to any FGV unit and affiliates, except for extension and short-term courses, and the student must present at the time of enrollment an original of the Course Completion Certificate and a simple copy. The special conditions are only applied to students who have completed the course (Not cumulative).
Special conditions for upfront payments: 6% discount (Not cumulative).
Requirements
Professionals with at least three years of experience in finance, controllership or accounting, and advanced knowledge of English.
We are sorry, but there are no scheduled information sessions for the period at this time. If you need more information about the program, please contact admissionsoffice@fgv.br.
Financing and scholarships
Step-by-step guide
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1Evaluation of documents
The documents submitted in the application process are evaluated by a committee designated by the Finance Institute.
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2Interview
Candidates who pass the first stage are invited for an interview, which may take place in person or via Skype.
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3Matriculation
Candidates invited to matriculate must do so in line with the selection process’ schedule.
Life Long Learning
Non-degree student
Scholarship
Program notice
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Hello! You will be informed when applications are open.
Please fill in the following details.
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1BLENDED FORMAT
Broad range of elective and mandatory subjects during the week, based on the Small Network Online Course (SNOC) concept. There are eight weekends per semesters with in-person meetings and two weekends with SNOC (online) meetings.
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2EXCHANGE PROGRAM
Students have the opportunity to spend a semester at one of FGV EAESP’s 54 partner schools across the world, enriching their learning and promoting experience of the theme in an international environment.
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3FLEXIBLE CURRICULUM
Learning flow designed to maximize in-depth exploration of knowledge and the integral development of professionals, allowing each student to set his or her own trajectory.
Classes every two weeks (on Fridays and Saturdays) and more subjects aligned with the SNOC distance learning model. -
4MENTORING BY ALUMNI
MPGC alumni continue to contribute to the program by mentoring one first-year student in the course’s first semester.
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5NOTABLE FACULTY
Faculty composed of academics and market professionals with extensive
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6ADVISORY BOARD
MPGC has an Advisory Board made up of C-level executives, alumni, students and professors, ensuring that the program is always up to date and innovative.
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7CENTERS OF EXCELLENCE
Students can collaborate with activities conducted at FGVCev and FGVCemd, where they can also develop their final paper.
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8STUDENT LEADERSHIP
Students are encouraged to think creatively and propose innovative solutions in their areas of activity, as well as taking up leadership positions in the market.
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9WIDE RANGE OF COMPLEMENTARY SUBJECTS
Students may replace up to eight credits with a variety of classes offered at the school, and they may take additional credits at no extra cost until they defend their Applied Paper:
- Methods School subjects
- Winter School subjects
- Subjects in other graduate programs at EAESP (MPA, MPGI, MPGPP and CMCD)
Student profile
FGV EAESP Facilities
The FGV 9 de Julho Auditorium can accommodate 315 people, with six spaces for wheelchair users. It hosts around 80 events per year. It has a changing room, central air conditioning, a stage, a simultaneous interpretation booth and an entrance hall with facilities for coffee breaks for up to 160 guests. Open from 6 am to 10 pm, Monday to Friday, and 6 am to 6 pm on Saturdays.
Smaller events are held in the FGV 9 de Julho Room, which can accommodate 88 audience members, plus a head table for up to six people. Fully accessible, it has a changing room, central air conditioning and an entrance hall that can be used for coffee breaks for up to 50 people on foot. Open from 6 am to 10 pm, Monday to Friday, and 6 am to 6 pm on Saturdays.
The Karl A. Boedecker Library (BKAB) is part of the FGV Library System. Its archives span the areas of administration, economics, business, law and social sciences, including books, e-books, magazines, dissertations, theses and DVDs. The library’s users can also access databases containing journal articles, and economic, financial and legal information. It has individual and group study rooms and consultation terminals. On the library’s website, you can access the full list of services, available resources and opening hours.
FGV EAESP’s classrooms feature multimedia equipment, internet access and comfortable furniture to make learning dynamic and pleasant. There are also sponsored classrooms, which use equipment and resources paid for by partner companies in exchange for their logos being displayed to students and employees.
This sophisticated space for events holds up to 150 seated people and it has three head tables for up to seven people each. The infrastructure includes a staff break room and elevator for physically impaired people. The Noble Room functions from 6 am to 11 pm, Monday to Friday, and 6 am to 6 pm on Saturdays.
An innovative space created to host academic activities, CoLab is based on a modern and distinct learning model involving collaborative and action-oriented methodologies. Its principles are empathy, a focus on human beings and sharing of responsibilities.
The sports court is a meeting point for students and it also hosts sports events such as indoor soccer and basketball championships. The court is administered by Atlética, an FGV EAESP student organization.
Espaço NEON is FGV’s entrepreneurship area, which brings together FGVcenn (Center for Entrepreneurship and New Businesses), GVentures (FGV’s business accelerator), or GVAngels (FGV’s Angel Investors) and the League of Entrepreneurship (Student Entity in entrepreneurship). There, FGV’s entrepreneurship ecosystem works collaboratively, stimulating innovation and new businesses.
Located at the school’s main entrance on Rua Itapeva, this large space fosters interaction between students and employees.
The Computer Teaching and Research Laboratories (LEPI) are formed by a set of facilities equipped with state-of-the-art microinformatics resources, with access to the local network, the school's academic systems and the internet, and are available to students for research purposes, works and studies. The Laboratories are also used in hands-on classes, simulation exercises, games, group works, web-based testing, EAD content, and other applications where the computer network plays a relevant role in learning. Click here for additional informations.
Descrição geral das instalações
Based on Avenida 9 de Julho, in the neighborhood of Bela Vista in Sao Paulo, FGV EAESP is composed of a main 12-floor building, the Karl A. Boedecker Library building, and the Getulio Vargas Auditorium, as well as a multisport court and two annex buildings, located at Rua Itapeva, 432. The classrooms, videoconferencing rooms, IT laboratories and integrated systems, all sponsored, are located in FGV Sao Paulo’s different buildings.
The School’s main administrative office, academic departments, most of its administrative departments, the Noble Hall and the Getulio Vargas Academic Office also occupy the main office, as do the professors’ social space, the outpatient medical center, two restaurants and two snack bars. The annex buildings house some administrative departments and student groups such as Aiesec, the Junior Companies group, the Athletics Association and the Employees’ Association.
Step-by-step guide to admissions
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1Evaluation of documents
The documents submitted in the application process are evaluated by a committee designated by the Finance Institute.
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2Interview
Candidates who pass the first stage are invited for an interview, which may take place in person or via Skype.
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3Matriculation
Candidates invited to matriculate must do so in line with the selection process’ schedule.
