PhD in Marketing & Strategy by the Cardiff University (2009). She holds an interdisciplinary specialization in Social Science Research Methods from Cardiff University (2006), a master's degree in Business Administration from the University of São Paulo (2003) and a degree in Business Administration from the University of São Paulo (2000). She is a professor at the Getulio Vargas Foundation (EAESP-FGV), working with executive education, stricto sensu courses (master's and doctorate degrees) and graduation courses. She has experience with the development of didactic and instructional materials (teaching cases, content for distance courses, technical reviews, projects for publishing textbooks and business books). She has published several publications in national and international scientific journals of high ranking in the Qualis/CAPES ranking. Her main research interest involves consumer behavior within the Transformative Consumer Research (TCR), including: donations, consumer education, responsible consumption, consumer vulnerability and the role of marketing in promoting individual and collective welfare.