Graduated in Civil Engineering from the Federal University of Mato Grosso do Sul with an extension in Project Management from the University of Birmingham (UK). Doctor of Business Administration with emphasis in Marketing from the School of Business Administration in São Paulo, at the Getulio Vargas Foundation. He has extension courses by Harvard (BVLA, GCPCL and CPCL), an extension Course by Babson College (Marketing & Entrepeneurship) and the University of South Carolina (Faculty Development in International Business). He is a Professor at the Getulio Vargas Foundation-SP in the graduation ministering disciplines as Consumer Behavior and the professor of the international program "Doing Business in Brazil". He is a professor in courses and at in-company training session inside companies such as Telefonica, Nestlé, Basf, Volkswagen, Pirelli, LG, TAM, Danone, Atlas, Whirlpool, Banco do Brasil, Banco Itaú, Banco Santander, Caixa Econômica Federal and Petrobrás. He is a coordinator and professor of the Professional Master's degree in International Management of the Getulio Vargas Foundation, ministering the Marketing discipline in Emerging Markets and Applied Research Methodology. He was the GVPec's continuing education course coordinator, namely Marketing Management: an overview. He is the author of several articles presented at national and international congresses and the author of articles published in national academic journals and chapter of the book named Administração no Contexto Internacional: cenários e desafios (Administration in the International Context: Scenarios and Challenges) by the Saraiva Publisher (2007). He is a partner owner of the company Ideas4Action Training and Development Ltda. He is the President of the International Insight for Living Brazil.