She holds a PhD in Management, focusing on Behavioral Studies, from EBAPE - Fundação Getulio Vargas - RJ (2017). She holds a Master degree in Marketing from EAESP - Fundação Getúlio Vargas - SP (2011), a BA in Public Administration (2003) and a certificate in Marketing (2007), all from the same institution. She has teaching and professional experience in Marketing. Her research interests are consumer behavior, decision making and social marketing.