Graduated in Public Administration (1985), Master (1991) and Doctor (1998) of Business Administration from FGV - EAESP. Professor at the Marketing Department of FGV - EAESP since 1995. Head of Marketing Department (2012-16). Responsible for Coordinating executive education courses at FGV-EAESP since 1999. Her research interests are related to Consumer Behavior from the perspective of Transformative Consumer Research.