CAPES top grade course

Professional Master's Degree in Management for Competitiveness (MPGC) - Marketing Management, Growth and Consumer Experience

The ideal training for leaders and professionals who are creative, versatile and attentive to market trends.

Registrations: 06/01/2026 to 03/11/2026
Classes start: 12/02/2027
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Why choose this course

Para quem é o curso

Profissionais com pelo menos 3 anos de experiência nas áreas de Marketing e conhecimento avançado da língua inglesa que almejam assumir posição de liderança em grandes empresas do Brasil e do exterior.

O que esperar

Você irá se desenvolver a partir de uma abordagem inovadora de ensino proporcionada pela sólida formação dos professores da FGV EAESP.

O que você irá alcançar

Visão integrada dos negócios, atendendo a demanda atual do mercado no Brasil e no mundo, e competências relacionadas a conhecimentos e posturas que se integram em perfis de liderança e outras soft skills necessárias ao profissional desta área.

Grade e Corpo Docente
structure

Program structure

The MPGC allows students to build a personalized academic path without losing the identity of a professional master's degree. The program has a total workload of 450 hours (30 credits) and combines common subjects, subjects from the chosen line of research and the development of an Applied Work.

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Course structure

The program allows each student to build their own path, without compromising the characteristics of a professional master's program.

The MPGC consists of 450 hours (30 credits), of which 120 hours (8 credits) are common subjects. It is compulsory for students to take Evidence-Based Management, offered at SNOC, and Trends for Competitiveness, in a face-to-face format.

Students must take a further 75 hours (5 credits) of common subjects and can choose from Negotiation and Communication, Leadership and Change Management, Anti-Corruption Governance and Compliance and Sustainability and Innovation. In addition to these five options, students can take any master's course offered at FGV EAESP in the MPGI, MPA, MPGPP, CMCD, School of Quantitative Methods, Winter School and GNAM SNOC programs to complete the 75 hours (5 credits) of common subjects.

210 hours (14 credits) have been allocated to the specific subjects of each line of research. Within these hours, 60 hours are allocated to Applied Work Seminar (AT) courses. Students also have the flexibility of completing up to 30 hours (2 credits) from the pool of elective courses offered by the MPGC or other FGV EAESP programs.

The student must also develop an Applied Paper (TA) in the form of a scientific article supervised by one of the Program's professors, equivalent to 90 hours (6 credits). This structure is described in the figure below:

 

disciplinas

Percurso formativo

O percurso educacional é único, com disciplinas vivenciadas em três dimensões (Mercado, Valor e Integração), composto por seminários, encontros e networking no FGVcev e no FGVcemd.

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Percurso formativo

O MPGC apresenta um percurso formativo único. O programa foi desenvolvido por professores com conhecimento de ponta na área, empresas e executivos parceiros do FGVCev - Centro de Excelência em Varejo e FGVCemd - Centro de Estudos de Marketing Digital para trazer as últimas metodologias em desenho de programas educacionais e de ensino inovativo. 

O resultado é um programa único em sua concepção e desenho onde as disciplinas são vivenciadas em 3 Us que são cortados ainda pelas atividades de seminários e encontros do Centro.

Mais informações

Modalidade
Blended
Duração
1 year, 6 months
Idiomas
Portuguese ou English
Coordenação

Frequência e horários

As aulas do mestrado profissional FGV são presenciais quinzenais às sextas-feiras (17h às 22h30) e sábados (8h às 17h)  e também quinzenais semanais no formato SNOC (Small Network Online Course) das 20h às 21h30. 

Devido aos feriados, é possível que o calendário não respeite o intervalo de 15 dias entre as aulas. 

As datas de reposição para as faltas dos professores estão sempre previstas no Calendário de Aulas, o que também pode acarretar em aulas semanais. 

O curso é ministrado no campus da FGV EAESP, situado na Av. Nove de Julho, 2029, Bela Vista – São Paulo

Título concedido

Mestre em Gestão para a Competitividade.

Scholarships

The MPGC has two types of scholarship, one for social demand and the other with refundable funding.

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Scholarships

The returnable/refundable scholarship is a benefit granted in the form of funding for tuition fees, upon analysis of an application submitted to the School's Scholarship Committee. The financial resources for the Refundable Scholarship come from the Getulio Vargas Foundation Scholarship Fund (Ordinance No. 17/2002).

The criteria for awarding the scholarship are based on an analysis of: family income (the lower the income, the higher the percentage approved); assets and liquidity, assessed in conjunction with income; academic record; financial availability each semester; number of applications and percentages requested.

Scholarships are renewed every six months according to certain criteria described in the detailed information contained in the Instructions for Applying for Scholarships.

For postgraduate students, repayment will begin six months after the scheduled completion date of the course, regardless of whether or not the course is completed.

The obligation to repay, as set out above, prevails even if the beneficiary drops out, withdraws or has the course terminated by jubilation, in accordance with the Course regulations, in which case the period of 90 (ninety) days begins to run from any of these events.

FGV EAESP's MPGC has two types of scholarship, one for social demand aimed at expanding access to socially minoritized groups, and the other with refundable financing, where up to 70% of the value of the Program is financed to be refunded upon completion of the master's degree.

Note According to the schedule available in the Notice, scholarship applications for the 2026 Selection Process will be accepted until 19/12/2025.

 

Documents:
 

Find out more about the timetable

Scholarship Information

Social Demand Scholarship Form

Scholarship Funding Form

Expenses spreadsheet

 

About the scholarships:

Refundable grants

The returnable/refundable scholarship is a benefit granted in the form of funding for tuition fees, upon analysis of an application submitted to the School's Scholarship Committee. The financial resources for the Refundable Scholarship come from the Getulio Vargas Foundation Scholarship Fund (Ordinance No. 17/2002).

The criteria for awarding the scholarship are based on an analysis of: family income (the lower the income, the higher the percentage approved); assets and liquidity, assessed in conjunction with income; academic record; financial availability each semester; number of applications and percentages requested.

Scholarships are renewed every six months according to certain criteria described in the detailed information contained in the Instructions for Applying for Scholarships.

For postgraduate students, repayment will begin six months after the scheduled completion date of the course, regardless of whether or not the course is completed.

The obligation to repay, as set out above, prevails even if the beneficiary drops out, withdraws or has the course terminated by jubilation, in accordance with the Course regulations, in which case the period of 90 (ninety) days begins to run from any of these events.

Social Demand Grant (non-refundable)

This type of scholarship is designed to broaden access to executive postgraduate studies for minority groups in society, whether for economic, racial or gender reasons, promoting diversity and inclusion in the student body of professional master's degree courses. The scholarships cover up to 80% of the course fee and must be applied for exclusively by students who have passed the MPGC selection process.

The criteria for awarding the scholarship are based on socio-economic analysis and/or valuing diversity and inclusion in its multiple dimensions and intersections, considering race (black, brown or indigenous candidates); gender; sexuality (self-declared members of the LGBTQIAP+ community); people with disabilities.

Documentos Requeridos
Documentos Requeridos
Saiba mais sobre o cronograma
Informativo de Bolsas de estudo
Formulário da Bolsa Demanda Social
Formulário da Bolsa Financiamento
Planilha de rendimento de despesas
documents

Academic documents and information

Find all the important information you need to start your journey at FGV EAESP.

Announcements
Announcements


Notice 2027.1

Notice 2026.1

Addendum to the Call

Skills developed by the course

Curriculum Structure
Curriculum Structure

Curriculum Structure 2025 (updated on 30/09/2024)

Curriculum Structure 2024 (updated on 20/09/2024)

Curriculum Structure 2023

Curriculum Structure - Incoming students 2022

 

 

 

Course competencies

Lista de convocados

Convocados entrevista

Oportunidades

student

Single student

Take some MPGC elective courses to improve your knowledge of specific program topics.

See guidelines
Single student

About

The Professional Master's Degree in Management for Competitiveness - Research Lines: Finance and Controllership, Marketing Management, Health Management, People Management, Corporate Innovation, Sustainability, Supply Chain Management and Information Technology, offers those interested the possibility of taking some of its subjects as an individual student. The aim is to give participants the opportunity to develop in one or more specific subjects.

Note: Access as a regular student to the Professional Master's courses must be done by passing a specific selection process for regular students, which has different dates and terms from the selection process for individual students. Being accepted as an independent student does not confer the right to degrees.

Guidelines
Access here the guidelines for applying as a Temporary student - 1st/2026.

Target audience: graduates in any field of knowledge, with at least five years' professional experience, who are interested in taking elective MPGC courses for credit recognition or not.

Limit on subjects: the candidate can take up to 08 credits of subjects as an individual student, and cannot extend the number of credits even if they take them in the next semester.

Selection process

Registration period: the same as for the full course
Application fee: FREE

Application:

  • Access the link according to the desired Line of Action.
  • Fill in the details on the Application Form.
  • Indicate ONLY the subjects you wish to take.
  • The value of each subject will be according to the number of credits*.
  • Upload your Curriculum Vitae.
  • The candidate may be called for an interview if necessary. The candidate will be notified of the result on a continuous basis.

 

Course links:

- Finance and Controlling: https://processoseletivo.fgv.br/inscricao/avpfc
- Marketing Management : https://processoseletivo.fgv.br/inscricao/avpmk
- People Management: https://processoseletivo.fgv.br/inscricao/avpgp
- Health Management: https://processoseletivo.fgv.br/inscricao/avpgs
- Corporate Innovation: https://processoseletivo.fgv.br/inscricao/avpic
- Supply Chain Management: https://processoseletivo.fgv.br/inscricao/avpsc
- Sustainability: https://processoseletivo.fgv.br/inscricao/avpsu
- Information Technology: https://processoseletivo.fgv.br/inscricao/avpti

 

Registration: Successful candidates will receive, by e-mail, a link sent by the Academic Records Secretariat (SRA-SP) to carry out pre-registration.

Values

Investment: The cost of one credit* (15h/a) is R$3,117.60 divided by the duration of the course, the first of which is paid upon enrollment.
Recognition of credits: If the candidate becomes a regular student in the program, they can request recognition of credits for subjects taken as an individual student, provided that the rules and limits for recognition of credits established in the course rules are respected, and there will be a financial rebate on the total cost of the course.

For further information, please send your questions to: mestradosespecializados@fgv.br

student 65+

MPGC 65+ Program

Take regular MPGC courses with special discounts for professionals 65+.

See guidelines
MPGC 65+ Program

About the program

Purpose: The Professional Master's Degree in Management for Competitiveness (MPGC) at FGV EAESP believes that there is no age to study and that is why we have decided to promote the development of people over 65 years of age by establishing the MPGC 65+ Program, which allows qualified candidates to take regular MPGC courses in the form of single-student enrollment with a 50% discount on the regular cost of the credit*.

*If the candidate becomes a regular student in the Program, they can request recognition of credits for subjects taken as a single student, provided that the rules and limits for recognition of credits established in the Course Rules are respected, and there will be a financial rebate on the total cost of the course for these subjects already taken.

Requirements

Requirements: The candidate must be part of the 65+ community.

The candidate must have a degree or post-graduate degree in Business Administration or a similar management course, such as Economics, Accounting, Foreign Trade or specialization programs in Administration.

The candidate can take up to 04 credits in regular Program subjects per semester with a limit of 12 credits, regardless of the number of semesters.

All credits will be recognized if the student decides to join the program as a regular student. Each regular MPGC subject may have up to 3 students from the MPGC 65+ Program.

Selection process

Application period: 24/11/2025 until 15/01/2026 at 6pm.

Go to the link for the line of research you want to apply for. Indicate only the subjects* you wish to take and attach your Curriculum Vitae (PDF format).


Registration link for subjects:

- Finance and Controlling: https://processoseletivo.fgv.br/inscricao/65PFC
- Marketing Management: https: //processoseletivo.fgv.br/inscricao/65PMK
- People Management: https://processoseletivo.fgv.br/inscricao/65PGP
- Health Management: https://processoseletivo.fgv.br/inscricao/65PGS
- Corporate Innovation: https://processoseletivo.fgv.br/inscricao/65PIC
- Supply Chain Management: https://processoseletivo.fgv.br/inscricao/65PSC
- Sustainability: https://processoseletivo.fgv.br/inscricao/65PSU
- Information Technology: https://processoseletivo.fgv.br/inscricao/65PTI

 

Access the timetable here

Check out the timetable/disciplines on offer
 

The selection process is carried out by the Program Coordination.
Candidates may be called for an interview if necessary.
Questions can be answered by e-mail: mestradosespecializados@fgv.br

Registration: If approved, the candidate will receive an e-mail from the Registrar's Office with a link to pre-register.

Values

Investment: The cost of each course will be based on the number of credits* *The cost of 1 (one) credit (15h/a) is R$ 1,512.95 (50% discount applied).The total number of credits taken can be divided by the duration of the course, the first of which is paid at the time of enrollment.

Flexibility

The MPGC allows you the flexibility to build your path without compromising the professional master's degree format. With 510 hours, the program includes common and specific subjects, as well as electives and a guided Applied Work (TA).

Get to know the Applied Works of MPGC students

Check out the scheduled exams and the latest publications by students on the Professional Master's Degree in Management for Competitiveness.

Bancas agendadas

Confira as bancas agendadas 

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Biblioteca digital

Veja as últimas publicações de estudantes do Mestrado Profissional em Gestão para Competitividade.

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Distinguished Faculty

Our faculty consists of professionals with extensive market experience and academic qualifications at the master’s and doctoral levels, who integrate theory and practice to deliver an applied and up-to-date learning experience.

Meet our teachers

Orlando Cattini Junior

Doctor of Business Administration from the Getulio Vargas Foundation
Mário Malta Campos Dotta e Silva

Mário Malta Campos Dotta e Silva

Doctor of Economics from EESP-FGV
Francisco José Espósito Aranha Filho

Francisco José Espósito Aranha Filho

Doctor of Business Administration from the Getulio Vargas Foundation
João Luiz Chela

João Luiz Chela

Doctor of Applied Mathematics from the State University of Campinas
Rafael Dan Schur

Rafael Dan Schur

Doutor em Administração de Empresas pela Fundação Getulio Vargas

Angelo Costa Gurgel

Doctor of Applied Economics, Federal University of Viçosa

FGV EAESP Structure

The combination of a well-located physical structure and the academic excellence of FGV EAESP with the dynamism of São Paulo creates an environment conducive to professional development, bringing culture, diversity, access to innovation and connection with the world.

Get to know FGV EAESP
Facade of the building Building reception Classroom Infraestrutura Infraestrutura Infraestrutura Infraestrutura

Still having doubts?

Contact us through one of our service channels.

 admissionsoffice@fgv.br

 0800-334-1234

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