Diogo Hildebrand

Diogo Hildebrand is a behavioral scientist, a part-time professor of marketing at FGV-EAESP, and an associate professor at Baruch College, City University of New York. He holds a PhD in Management also from the Graduate Center, City University of New York (US), a Masters in Business Adminstration from the UFRGS, and a Bachelor's degree in Economics from the University of São Paulo. Diogo’s research lies in the intersection of behavioral sciences and corporate strategy, with the aim to assist organizations in building deeper and more meaningful relationships with their consumers, employees, local communities, and investors. His research has been published in leading academic journals including the Journal for Consumer Research, Journal for Consumer Psychology, the Journal of the Academy of Marketing Science, and the Journal of Public Policy and Marketing. Listed by the Marketing Science Institute in the United States as a 'must-read” in his area of expertise, his studies have also been featured in professional publications like Forbes. Diogo also serves in the editorial board of the Journal of Consumer Psychology and other leading journals in the field, and is an Associate Editor at the Journal of Public Policy and Marketing.

Articles:

Bhattacharya, CB, Sen, S., Hildebrand, D., Lindrud, K. (2026). Doing Better at Doing Good: An Update on Consumer Responses to Corporate Social Responsibility. Journal of the Academy of Marketing Science. 

Wagner, R., Costa Pinto, D., Hildebrand, D., Pacheco, N. A., Dhillon, G., & Herter, M. M. (2025). Algorithm Delegation: How Embedded AI Facilitates Agency Transference in Medical Services. Psychology & Marketing.

Groth, O. H., Janger, M., & Hildebrand, D. (2025). Disability as Identity: Advancing Innovation Through Hearing Ability Diversity. Journal of Public Policy & Marketing, 44(2), 232-233.

Marangoni, V. S. L., Ferraz, S. B., Veloso, A. R., Hildebrand, D. F. N., & Lopes, L. V. M. (2025). It's a Non-binary World (After All): The Effect of Intersectionality on Transgender Consumers Experiencing Vulnerability. Journal of Macromarketing, 45(1), 227-242.

Hildebrand, D., Hadi, R., & Sen, S. (2024). Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content. Journal of the Academy of Marketing Science, 52(6), 1805-1819.

Gallan, A. S., Hildebrand, D., Komarova, Y., Rubin, D., & Shay, R. (2024). Exploring customer engagement tensions when pursuing responsible business practices. Journal of Service Management, 35(4), 464-489.

Rubin, D., Hildebrand, D., & Malloy-Diniz, L. (2022). Does multitasking change how we think? The impact of specialized depletion from concurrent task performance on subsequent behavior. Psychology & Marketing, 29, 1244–1256. 

Voboreva, D., El Fassi, Y., Pinto, D., Hildebrand, D., Herter, M., & Mattila, A. (2022). Thinking Skills Don’t Protect Service Workers from Replacement by Artificial Intelligence. Journal of Service Research, 25, 601–613. 

Hildebrand, D., Birau, M., & Werle, C. (2021). How Food Communication that Portrays Unhealthy Food Consumption Reduces Food Intake Among Dieters. Journal of Public Policy and Marketing. 

Hildebrand, D., Rubin, D., Hadi, R., & Kramer, T. (2021). Flavor fatigue: How Cognitive Depletion Influences Consumers’ Hedonic Appreciation of Flavor Complexity. Journal of Consumer Psychology, 31, 103–111.