Linha de pesquisa: Marketing

The course delves into the cultural perspective of consumption and markets. Several theoretical approaches are needed to dissect the interconnections between consumption, activities, market relations and dynamics, and cultural meanings. The role of technology in consumer relations will be discussed. Symbolic and emancipatory issues will also be addressed. Students will be critically exposed to different theories and methods to stimulate the critical thinking skills needed to ask pertinent research questions and critically evaluate established theories.