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Resultados do Diagnóstico Competitivo do Processo – Fase 2 – Visão de Mercado

16.12.2021

 

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Rota 2030 - Fases 2 e 3

 
Proprietário
Alexandre Pignanelli
Modificado
14 de dez. de 2021 por Alexandre Pignanelli
 
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19:43 por mim
Criado em
3 de dez. de 2021
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	font-family:"Calibri",sans-serif; 	mso-ascii-font-family:Calibri; 	mso-ascii-theme-font:minor-latin; 	mso-hansi-font-family:Calibri; 	mso-hansi-theme-font:minor-latin; 	mso-bidi-font-family:"Times New Roman"; 	mso-bidi-theme-font:minor-bidi; 	mso-fareast-language:EN-US;} </style> <![endif]--><!--[if gte mso 9]><xml>  <o:shapedefaults v:ext="edit" spidmax="1026"/> </xml><![endif]--><!--[if gte mso 9]><xml>  <o:shapelayout v:ext="edit">   <o:idmap v:ext="edit" data="1"/>  </o:shapelayout></xml><![endif]--> </head>  <body lang=PT-BR link="#0563C1" vlink="#954F72" style='tab-interval:35.4pt; word-wrap:break-word'>  <div class=WordSection1>  <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:18.0pt;font-family:"Times New Roman",serif;mso-bidi-theme-font: minor-bidi'>ROTA 2030 – LINHA IV – FERRAMENTARIAS BRASILEIRAS MAIS COMPETITIVAS<o:p></o:p></span></b></p>  <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:20.0pt;font-family:"Times New Roman",serif;mso-bidi-theme-font: minor-bidi'><o:p>&nbsp;</o:p></span></b></p>  <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:20.0pt;font-family:"Times New Roman",serif;mso-bidi-theme-font: minor-bidi'>Diagnóstico Competitivo do Processo – Fase 2 – Visão de Mercado<o:p></o:p></span></b></p>  <p class=MsoNormal><b style='mso-bidi-font-weight:normal'><span style='font-size:20.0pt;font-family:"Times New Roman",serif;mso-bidi-theme-font: minor-bidi'><o:p>&nbsp;</o:p></span></b></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'><o:p>&nbsp;</o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>As Fases 2 e 3 do Diagnóstico Competitivo do Processo, conduzidas pela equipe da Fundação Getulio Vargas, teve como objetivo realizar uma análise de competitividade das ferramentarias nacionais.<o:p></o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>&nbsp;<o:p></o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>A Fase 2, cujos resultados estão apresentados nessa página, levantou a percepção dos clientes (montadoras e sistemistas) sobre atributos-chave dos produtos e serviços prestados pelas ferramentarias. Esses atributos, em um total de treze, foram previamente identificados a partir de entrevistas com representantes de montadoras, sistemistas e ferramentarias.<o:p></o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>&nbsp;<o:p></o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>Cada ferramentaria participante foi avaliada por dois a quatro de seus principais clientes, também identificados previamente através de questionários respondidos pelos envolvidos. A avaliação envolveu dois aspectos:<o:p></o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'><o:p>&nbsp;</o:p></span></p>  <p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-size:16.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><b><span style='font-size:16.0pt;font-family:"Times New Roman",serif;mso-bidi-theme-font: minor-bidi'>Importância</span></b><span style='font-size:16.0pt;font-family: "Times New Roman",serif;mso-bidi-theme-font:minor-bidi'> que cada atributo tem para o cliente, em uma escala de 1 (maior importância) a 7 (menor importância).<o:p></o:p></span></p>  <p class=MsoNormal style='margin-left:18.0pt'><span style='font-size:16.0pt; font-family:"Times New Roman",serif;mso-bidi-theme-font:minor-bidi'><o:p>&nbsp;</o:p></span></p>  <p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l0 level1 lfo2'><![if !supportLists]><span style='font-size:16.0pt;font-family:Symbol;mso-fareast-font-family:Symbol; mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><b><span style='font-size:16.0pt;font-family:"Times New Roman",serif;mso-bidi-theme-font: minor-bidi'>Desempenho </span></b><span style='font-size:16.0pt;font-family: "Times New Roman",serif;mso-bidi-theme-font:minor-bidi'>da ferramentaria para cada um dos atributos. Esse desempenho foi avaliado tendo como base dois tipos de comparações: com as principais ferramentarias nacionais e com as principais ferramentarias internacionais. Também aqui foi usada uma escala de 1 (melhor desempenho) a 7 (pior desempenho).<o:p></o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'><o:p>&nbsp;</o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>A visualização abaixo apresenta os resultados de forma integrada, por meio da chamada Matriz Importância X Desempenho. Note que essa matriz está divida em quatro regiões. A região desejada para o posicionamento dos atributos é a indicada com o rótulo <b>Adequado</b>. A região denominada <b>Melhoria</b> contém os atributos<b> </b>para os quais ações de melhoria são necessárias. A mesma lógica se repete para a região <b>Ação Urgente</b>, porém aqui com um maior grau de priorização. Por fim, a região <b>Excesso? </b>indica os atributos que possivelmente têm desempenho desproporcional, já que são pouco valorizados pelos clientes.<o:p></o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'><o:p>&nbsp;</o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>Para usar o infográfico, selecione incialmente a ferramentaria, por meio do código único que a identifica. Em seguida, escolha a referência comparativa de desempenho – ferramentarias nacionais ou internacionais. Escolha também os atributos que deseja visualizar – é possível selecionar todos ou apenas alguns atributos.<o:p></o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>&nbsp;<o:p></o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>A visualização também permite a comparação dos resultados de uma ferramentaria com outras, com a média e com a melhor empresa do setor (benchmark).<o:p></o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'><o:p>&nbsp;</o:p></span></p>  <p class=MsoNormal><b><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>MATRIZ IMPORTÂNCIA X DESEMPENHO<o:p></o:p></span></b></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>[VISUALIZAÇÃO 1]<o:p></o:p></span></p>  <iframe title="fase2- grafico1-final - FASE 2" width=1200 height=750  src="https://app.powerbi.com/view?r=eyJrIjoiYjMwNjg4OTgtOTk0OC00MzY0LWJmMWEtOGI0ZTJkOWJjNDE2IiwidCI6IjJmODgxZmMzLTEwMWItNDllNC04ZjE0LTVlYjllMzQyN2VlNiJ9"  frameborder=0 allowFullScreen=true> </iframe>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'><o:p>&nbsp;</o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'><o:p>&nbsp;</o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>Para facilitar a avaliação do desempenho de uma ferramentaria em cada um dos atributos, a visualização seguinte apresenta essas informações na forma de um gráfico de barras. Também é possível, nessa visualização, a realização de comparações com a média do setor e com o benchmark.<o:p></o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'><o:p>&nbsp;</o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>Como já detalhado acima, valores menores indicam um desempenho melhor.<o:p></o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'><o:p>&nbsp;</o:p></span></p>  <p class=MsoNormal><b><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>DESEMPENHO EM TODOS OS ATRIBUTOS POR FERRAMENTARIA<o:p></o:p></span></b></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>[VISUALIZAÇÃO 2]<o:p></o:p></span></p>  <iframe title="fase2-grafico2-v2 - Respostas por Ferramentaria" width=1200  height=750  src="https://app.powerbi.com/view?r=eyJrIjoiZDBjZTM5YzktMTI4ZS00MTBhLWJhZWMtN2Q4ZDZmN2M4MWIyIiwidCI6IjJmODgxZmMzLTEwMWItNDllNC04ZjE0LTVlYjllMzQyN2VlNiJ9"  frameborder=0 allowFullScreen=true> </iframe>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'><o:p>&nbsp;</o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'><o:p>&nbsp;</o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>Por fim, a última visualização permite avaliar o desempenho de todas as ferramentarias participantes, da média do setor e do benchmark, para cada atributo estudado. Aqui também os valores menores indicam um desempenho melhor.<o:p></o:p></span></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'><o:p>&nbsp;</o:p></span></p>  <p class=MsoNormal><b><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>DESEMPENHO DE TODAS AS FERRAMENTARIAS POR ATRIBUTO<o:p></o:p></span></b></p>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'>[VISUALIZAÇÃO 3]<o:p></o:p></span></p>  <iframe title="fase2-grafico3-v2 - Respostas por Atributo" width=1200 height=750  src="https://app.powerbi.com/view?r=eyJrIjoiNzhlNDhmZTctMzA3Yi00NjY4LTg5YTQtNTlkNDgwYjllMWJkIiwidCI6IjJmODgxZmMzLTEwMWItNDllNC04ZjE0LTVlYjllMzQyN2VlNiJ9"  frameborder=0 allowFullScreen=true> </iframe>  <p class=MsoNormal><span style='font-size:16.0pt;font-family:"Times New Roman",serif; mso-bidi-theme-font:minor-bidi'><o:p>&nbsp;</o:p></span></p>  </div>  </body>  </html>

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