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26 ago 202414h00 a 16h00
Webinar | Primal Branding: It’s Not What You Build, It’s What You Believe
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The community you build is more important than the product. If you’re unable to create a community, you will fail. And how does one build community? “By crafting a story, but not just any story,” says Patrick Hanlon. Come join us in a dialogue with Patrick Hanlon, the creator of the Primal Branding construct (https://www.primalbranding.co/), and author of the books “Primal Branding” (required reading at YouTube) and “The Social Code.” Hanlon will share his concept as well as global experiences with Google, PayPal, Levi’s, and give you first-hand experience how to start a community from scratch.
Realização – FGVinn e Aberje
Curso – Mestrado Profissional em Gestão para Competitividade, linha de Inovação Corporativa
Speakers:
Patrick Hanlon is the CEO of Primal Branding Co., author of “Primal Branding” (2006) and “The Social Code” (2015). His company serves businesses such as Google, YouTube, Levi’s, Microsoft, Experian, Shopify, The Hess Collection, Sunrise Banks, American Express, PayPal, Kraft, United Nations, and startups like Hex, Brave Software, Aurora Solar, among others.
Fabio Josgrilberg, Professor do Mestrado Profissional em em Gestão para Competitividades – Inovação Corporativa