Center for Digital Marketing Studies

The amount of information circulating on the internet and digital social networks has grown exponentially since their creation, as well as their popularity and frequency of use. With the digital transformation and the large amount of data generated, digital marketing has become extremely relevant for company management, as well as for service providers and academics.

In this context, FGV Cemd - Centro de Estudos de Marketing Digital (formerly GV redes) seeks to become a reference in the generation and dissemination of knowledge about digital marketing, stimulating strategic discussion of business performance in the digital environment and the adoption of tools that promote the evolution of the consumer experience to a level of excellence, promoting research activities, publications, training and updating of managers and events.

To fulfill its purpose, FGV Cemd has research and applied study partnerships with Brazilian and international universities, private companies and graduate and undergraduate students from FGV EAESP.

Our Team

• Lilian Soares Pereira Carvalho (coordinator)
• Eliane Pereira Zamith Brito (vice-coordinator)
• Ana Maria Figueiredo Biselli Aidar
• Benjamin Rosenthal
• Felipe Bogéa
• Francisco Saraiva
• Helen Tatiana Takamitsu
• Manoel Fernandes
• Marcelo Oliveira Coutinho de Lima
• Patrícia Silva Monteiro Boaventura