
Uncommoditizing strategies by emerging market firms
Dezembro, 2019
Autor(es)
CUERVO-CAZURRA, A.
CARNEIRO, J.
FINCHELSTEIN, D.
DURAN, P.
GONZALES-PEREZ, A.
MONTOYA, M. A.
REYES, A. B.
FLEURY, M.T.L.
NEWBURRY, W.