Eventos

Computadores em cima de uma mesa
Retail

Web Summit 2019: What have we learned from it?

Local

Room 602 da FGV EAESP

Address

Rua Itapeva, 432 - São Paulo – SP

Data do evento

December 3, 2019 - 08:30 to 12:00

Horário

08:30 to 12:00

Objetivo

Present trends and news discussed at Web Summit 2019, a conference where technology businesses are redefined.

Conteúdo

The event aims to present trends and news in the technology business area highlighting the result of discussions on the subject held at the Web Summit 2019 conference. The meeting is aimed at directors, managers and retail professionals, their suppliers and others interested in getting to know the news of this important business fair.

The “Web Summit 2019: What have we learned from it?” discusses the future of technology, marketing in the future and content creation in approaches ranging from the 5G potential debate, the robot revolution, the implementation of cars and flying taxis, the use of artificial intelligence in marketing to the creation of immersive content. These and many other topics raised by professors Maurício Morgado and Henrique Campos Júnior lead the public to reflect on concepts and examples presented in a dynamic and interactive way. Participants are a part of the final dynamics and come out of the meeting with ideas about what each of us can implement now, here in Brazil, in terms of technology businesses, in order to make a difference in the country.

 

Coordenators:

  • Professores Maurício Morgado and Henrique Campos Jr. (FGV EAESP e FGVcev).

 

The topics will be discussed by professors Maurício Morgado and Henrique Campos Júnior based on the content presented at the event.

The discussion will be held by presenting a sequence of concepts and examples related to the content of each topic presented, this will happen dynamically and interactively.

 

Responsible:

  • FGVcev

 

 

More information: 

apoiocev@fgv.br | 11 3799-7970

 

Click here for Registration!

Convidados

Maurício Morgado
Graduated in Business Administration from the University of São Paulo (1988), Master in Business Administration from the University of São Paulo (1998) and PhD in Business Administration from Fundação Getulio Vargas - SP (2003). Has experience in Administration, with emphasis on Marketing, acting on the following subjects: retail, visual merchandising, internet, consumer behavior, CRM, direct marketing and market research.
Henrique Campos Jr.
Graduated in Business Administration from the University of São Paulo (2000), specialization in Marketing from ESPM (2003), Master in Business Administration from Fundação Getúlio Vargas - SP (2007) and PhD in Business Administration from Fundação Getúlio Vargas (2014) in the Marketing Strategies research line. He is a professor at FGV EAESP and ESPM - SP.

Schedule

03.12.2019

  • 08:30
    Reception
    Reception
  • 08:55
    Opening
    Maurício Morgado (FGV EAESP and FGVcev)
  • 09:00
    THE FUTURE OF TECHNOLOGY
    The 5G potencial The robot revolution Cashless Society Cars and flying taxis Drones Androids and robots
  • 09:00
    MARKETING IN THE FUTURE
    Feedback Marketing Digital Influencers Smart homes Machine learning Proposal and innovation Artificial intelligence in marketing Gold in data mining Mobile marketing Privacy and its challenges
  • 09:00
    CONTENT CREATION
    Storytelling Immersive content The multiplatform challenge User interface
  • 11:30
    Dynamics:
    what can we do now in Brazil?

Patrocinadores e Apoiadores

Mantenedores do FGVcev

Parceiros do FGVcev

Apoio

Upcoming events

  • Evento NRF FGV
    Retail
    Location: New York
    Address: Centro de Excelência em Varejo - FGVcev (Event Organizer) Rua Itapeva, 432 - 11th floor - Bela Vista - Sao Paulo - SP - 01043-000
    Date of the event: January 11, 2020 - 21:00 to January 16, 2020 - 09:00
    Time: 21:00 to 09:00
    11
    Jan
    2020