The retail purchasing manager and his role in optimizing results

The proposal is also to understand and exercise research procedures in price competition, assortment and planogram, aiming to leverage the management and results of the categories.

 The workshop focuses on explaining and exercising how data analysis and strategic definitions can drive continuous improvement of performance metrics in business units (departments, categories, and subcategories).

 The activity includes presenting alternatives and procedures for the purchasing manager to optimize their decisions about strategies and tactics in the areas of product line, purchasing management, supplier evaluation, pricing, margins, offers, promotions, both for their different formats and physical store clusters, as for online retail.

 The event involves sharing mission and journey-related key issues, as well as personalized customer experiences in the loyalty program (CRM).

 It is expected to understand the points of attention in establishing the selling price to preserve the final margin, and have an insight into the structuring of the business plan, starting with the company's strategy.

Target Audience:

 The event is aimed at retailers such as business owners, directors, purchasing managers (commercial area) of retail companies, category managers, and people interested in improving the results of their management practices.

 The workshop is also aimed at retail suppliers, such as industry directors, sales managers and service providers.

Content:

 The workshop aims to address various retail issues such as qualifying directors and purchasing managers to increase sales and the profitability of the retailer company; dilemmas, challenges and solutions involving your own brand; research procedures on price competition; strategic data and definitions that can drive continuous improvement of performance metrics in business units (departments, categories, and subcategories).

 The workshop involves presenting alternatives and procedures for the purchasing manager to optimize their decisions about strategies and tactics in the areas of product line, purchasing management, supplier evaluation, pricing, margins, offers, promotions, both for their different formats and physical store clusters, as for online retail.

 The activity includes sharing mission and journey-related key issues, as well as personalized customer experiences in the loyalty program (CRM).

See the whole schedule here