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Research reveals that Brazil has 480 million digital devices in use, 2.2 per inhabitant

27.06.2024

Brazil has 480 million digital devices (computer, notebook, tablet and smartphone) in use in Brazil (corporate and domestic), that is, in May this year, 2.2 digital devices were recorded per inhabitant, according to the 35th edition of the Annual Survey of the Center for Applied Information Technology (FGVcia) on the Brazilian IT Market and Use in Companies, released this Wednesday (26), by FGVcia of the São Paulo School of Business Administration (FGV EAESP).

The study also reveals that there are 1.2 smartphones per inhabitant, totaling 258 million smartphones in use in Brazil. Adding notebooks and tablets, there are 384 million portable devices, or 1.8 per inhabitant. In the country, there are three smartphones sold for every TV set.

In relation to computers, Brazil has 222 million (desktop, notebook and tablet) in use, reaching 1 computer per inhabitant (102% per capita). Sales in 2023 fell 3% to 12 million units. Despite the nebulous scenario, total sales are estimated to be stable in 2024, but with an increase in the proportion of notebooks.

For the first time, the research found that OpenAI's ChatGPT, Google Gemini and Microsoft Copilot, in that order, are the most used for: Chatbot, Machine Learning and Biometric Recognition (Digital, Facial and Palmar, among others).

According to the FGVcia research coordinator, professor Fernando Meirelles:

  • The dominance of smartphones in applications and user classes has grown.
  • The main IT projects are: Artificial Intelligence integrated with Analytical Intelligence (Analytics), Digital Transformation and implementation of the “new” ERP, with a focus on Strategic Alignment.
  • IT Spending and Investments continue to grow in value, maturity and importance in business.
  • In Banks, IT Spending and Investment should reach around 56 billion reais in 2025/26.

 

This index is the total expenditure allocated to IT, the sum of all investments, expenses and funds allocated to IT, including: equipment, facilities, supplies and consumables, software, services, communications and direct and indirect costs with own personnel and of third parties in IT, divided by the company's revenue.

It can be seen that the more computerized the company, the higher the value of this index. Over the last 36 years, it has grown by 6% per year, going from 1.3% in 1988 to 9.4% in 2023/24. Even so, there is still plenty of room for growth and to reach the levels of more developed countries. The trend is for it to reach 11% in the next two to three years.

Another indicator, among the more than 50 analyzed in the research, is the CAPU – Annual IT Cost per User – of R$56 thousand. This value refers to the IT expenses and investments of the companies surveyed last year, divided by the number of users in the company.

It is worth mentioning that its behavior does not have economies of scale, it grows with the size of the company and varies depending on the sector. In service providing companies, the average is R$66 thousand; in industry, R$49 thousand; in commerce, R$35 thousand; and in banks, R$150 thousand.

Market share of major manufacturers

The research also surveys the market share of manufacturers in 30 software categories. Microsoft continues to dominate several end-user categories, some close to 90% of usage. The manufacturers that grew their share the most were: Google and Qlik. For videoconferencing, Microsoft Teams grew to 44%, passing Zoom, which reached 33%.

The Integrated Management Systems (ERP) from Totvs and SAP have 34% of the market each; Oracle, 12%; and others, 20%. Totvs leads in smaller companies and SAP, in larger companies, with 50%. New technologies create the need to increasingly integrate the physical with the digital and demand the implementation of new processes integrated internally, externally and with the company's ecosystem. The “new” ERP continues to be the heart of digital transformation.

Analytical Intelligence (BI – Business Intelligence and Analytics) programs continue to be a prominent category, and among the most profitable for manufacturers. SAP, with 24%, Oracle, Totvs, Microsoft, Qlik, with 16% each, and IBM, with 9%, are leaders in this segment, with 96% of the market. Despite this entire arsenal of modern tools, 90% of the use of Analytical Intelligence in companies' financial departments is Excel. The cloud accounts, on average, for 45% of processing in companies.

Spending and investment in IT in banks, private hospitals and agribusiness

The study focuses on three branches of the economy: banks, private hospitals and agribusiness.

Over the last decade, IT spending and investment in banks has doubled. This growth is expected to continue and reach approximately R$56 billion by 2026.

The study also found that the volume of transactions via virtual means originating from cell phones (Mobile Banking) and the Internet tends to account for 90% of transactions (90% via smartphone). In private hospitals, we have CAPL – Annual IT Cost per Bed of R$ 180 thousand, and in the agribusiness sector we show behavior similar to the industry average.

See the full report at this link .

Methodology

Since 1988, FGVcia has published an annual report on the Information Technology (IT) market, with the results of studies and research on the use of IT in companies. In this edition, 2,664 medium and large companies participated.

The published results prove the process of digital transformation of companies and society. It is worth mentioning that FGVcia is considered a reference center in the area and brings in its research unprecedented and interesting numbers, portraying the current scenario and trends in this environment, being a valuable contribution to business and academic circles.

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