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CLAV 2019 |12º Congress Latin American Retail and Consumption Congress (CLAV)

Local

Auditorium - FGV EAESP

Address

Rua Itapeva, 432 - ground floor - Bela Vista

Data do evento

October 24, 2019 - 08:15 to October 25, 2019 - 20:00

Horário

08:15 to 20:00

Goal

Throughout its editions, the Latin American Retail and Consumption Congress (CLAV) has provided interactions between retail and academic professionals, as well as contributed to the regional development of research in retail.

In 2019, the 12th CLAV discusses the new opportunities and business models that emerges with digital transformations in retail, as well as the role of retailers in managing such changes.

 

Conteúdo

The technological evolution of recent years has enabled a number of retail business opportunities to emerge that go beyond focusing on a single technology or strategy. Digital transformation in the retail sector relates to the trend toward creating innovative business models that redefine traditional retail boundaries and remove barriers between the physical and virtual worlds.

Changes in the consumer journey and the omnichannel approach shows the need for a closer look at these transformations. Today, consumers can browse, search, and shop anytime, anywhere. They can share opinions and experiences about services and products on social networks, shaping other consumers' perceptions of brands. These new behaviors demand a radical change in the way retailers use digital technology to innovate and deliver value. This transformation, which includes Artificial Intelligence, mobile, virtual reality, etc., has the challenge of integrating systems that include suppliers, channels, customers, employees and other retailers. All of this must be analyzed broadly inside the business of retail, with a critical view of what customers and society really expect and want.

The 12th CLAV promotes interactions between retail and academic professionals on two consecutive days of lectures, including the presentation of scientific articles, panel with leading retail professionals, workshop on digital transformation and more. The activities aim to discuss business models and opportunities in retail in the face of digital transformations, which have revolutionized the means of buying and selling products and services around the world, such as the supply and acquisition of goods via mobile and the use of QRcode in stores so that consumers may make payments, plus other promising technologies.

The congress will take place on October 24th and 25th at the FGV EAESP auditorium in São Paulo, with the international participation of David Bell, professor at the Wharton School, University of Pennsylvania and co-founder of Idea Farm Ventures, a company that calls itself an incubation of consumer lifestyle fund. Professionals from the Brazilian market include Caito Maia, founder of Chilli Beans and investor in Shark Tank Brasil; Renato Mendes, co-founder of the Aceleradora Orgânica and the Orgânica Ventures Investment Fund; Simon Olson, New Businesses Director and Investor at Magazine Luiza; Regiane Relva Romano, from Vip-Systems Tecnologia & Inovação; among other names in the market.

FGV EAESP Coordination:

  • Leandro Guissoni 
  • Delane Botelho

 

Convidados

David Bell
professor at the Wharton School, University of Pennsylvania and co-founder of Idea Farm Ventures
Caito Maia
founder of Chilli Beans and investor in Shark Tank Brasil
Renato Mendes
co-founder of the Aceleradora Orgânica and the Orgânica Ventures Investment Fund
Simon Olson
New Businesses Director and Investor at Magazine Luiza
Regiane Relva Romano
Vip-Systems Tecnologia & Inovação

Schedule

24.10.2019

  • 08:15
    Accreditation
    Local: ground floor - Auditorium FGV
  • 08:45
    Opening Session
    Maurício Morgado - FGVcev Coordinator Leandro Guissoni - CLAV Coordinator Local: Auditorium FGV
  • 09:15
    Presentation of Acceptance of New Technologies in Retail Survey Results
    Maurício Morgado FGVcev Coordinator (FGV EAESP)
  • 09:45
    Opening Lecture
    International guest speaker: David Bell Professor at Wharton School, University of Pennsylvania (1998 - 2018) and co-founder of Idea Farm Ventures Local: Auditorium FGV
  • 10:45
    Coffee break
    Local: ground floor - Auditorium FGV
  • 11:15
    Presentation of articles
    Academic Articles Sessions
  • 12:45
    Lunch and Networking
    Local: Restaurante Tulipa (Hotel Paulista Wall Street)
  • 14:15
    Academic Articles Sessions
    Applies Sessions (MPGC)
  • 16:15
    Coffee break
    Local: ground floor - Auditorium FGV
  • 16:45
    Executive Panel
    Caito Maia - CEO, Chilli Beans founder and investor at Shark Tank Brazil Renato Mendes - co-founder of Aceleradora Orgânica and Orgânica Ventures Investment Fund Andres Mutschler - Founder and CEO at Westwing Moderation: Leandro Guissoni - FGV EAESP and University of Virginia Local: Auditorium FGV
  • 18:45
    Coquetel & working papers
    Local: 7º andar - Quadra FGV

25.10.2019

  • 08:30
    Accreditation
    Local: ground floor - Auditorium FGV
  • 09:00
    Doctoral Consortium
    Heitor Takashi Kato, PUC-PR Lélis Balestrin Espartel, PUC-RS
  • 09:00
    Scientific Initiation Meeting
    Valter Afonso Vieira, UEM Evandro Luiz Lopes, UNINOVE and UNIFESP
  • 09:00
    Presentation of articles
    Academic Articles Sessions
  • 11:00
    Coffee break
    Local: ground floor - Auditorium FGV
  • 11:30
    Lecture
    Guest speaker: Simon Olson (Director of New Businesses and Investor at Magazine Luiza) Harvard Digital Transformation at Magazine Luiza Case Discussion Local: ground floor - Auditorium FGV
  • 13:00
    Lunch & Networking
    Local: Restaurante "Tulipa" (Hotel Paulista Wall Street)
  • 14:30
    Workshop: Digital Transformation in Retail
    Coordinator: Regiane Relva Romano (Vip-Systems Tecnologia & Inovação) Local: Auditorium FGV
  • 16:30
    Closing Ceremony and Awards
    Local: Auditorium FGV FGV EAESP (Rua Itapeva, 432 - São Paulo)

Patrocinadores e Apoiadores

Maintainers FGVcev

  • APAS
  • Cybelar
  • Leroy Merlin
  • MagazineLuiza

partners FGVcev

  • CAPES
  • FAPESP
  • FGV EAESP

support

  • POPAI
  • empresa júnior

Upcoming events

  •  Image with icons representing healthcare
    Health
    Location: Salão Nobre at FGV EAESP
    Address: Rua Itapeva, 432 – 4º floor - Bela Vista
    Date of the event: November 28, 2019 - 19:15 to 21:30
    Time: 19:15 to 21:30
    28
    Nov
    2019
  • Innovation
    Location: Room 707 - FGV EAESP
    Address: Rua Itapeva, 432, 7º andar. Bela Vista, São Paulo, SP.
    Date of the event: November 11, 2019 - 17:00 to 19:00
    Time: 17:00 to 19:00
    11
    Nov
    2019
  • Institutional
    Location: FGV EAESP: Room Amazon - nº 804.
    Address: Rua Itapeva, 432, 8º Floor. Bela Vista, São Paulo, SP.
    Date of the event: November 18, 2019 - 16:00
    Time: 16:00
    18
    Nov
    2019