Lines of Research: Management, Analysis and Information Technology and LP Marketing (TRANSDISCIPLINARY ELECTIVE).

This interdisciplinary course focuses on selected research topics in the evolving international agenda by presenting, exploring, and discussing the merits, opportunities, and challenges of emerging accessibility Artificial Intelligence (AI).

We will examine potential approaches and consider multiple levels of analysis - individual, group, and organizational - within top journals' current and progressing core content. We will not focus intensely on the technical aspects of AI but instead on the emerging research opportunities from the management effects of its use, either good or bad.

Discussions of reading-related funneling topics will characterize the course's interdisciplinary feature, so real research opportunities in the interest domains might emerge. In this edition, this course will merge two management subfields (*): (1) the typically marketing-relevant domains such as consumer behavior and marketing strategy, and (2) the change of cognition of decision-makers that affects decision-making processes (individual and collegial), as well as the surging in interactions between humans and robots.