Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas | FGV EAESP

The course is aimed at participants interested in understanding the relationship between marketing decisions and finance, including the possible adjustments to companies' business models with the use of marketing/sales technology as a lever. Cases and examples of companies that have used analytical capacity, new technologies and new channels (e-commerce, multi/omnichannel) to transform their businesses will be discussed.