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"Transformation from a positive but limiting impact thinking to a regenerative and comprehensive vision". This is the focus of the master's dissertation research of Alexandre Leão, a student of the Professional Master's Degree in International Management (MPGI) at the School of Business Administration of São Paulo (FGV EAESP).

As a giant in the cosmetics area, Alexandre uses Natura as an example, seeking social and environmental restoration. The study not only highlights possible transformation strategies, but also serves as a lure for other companies that want to be inspired and become more sustainable and regenerative.

"We need to rethink the role of companies in generating solutions for society by being part of an interconnected and complex system that effectively only prospers," said Alexandre.

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Her research object revolves around the transformation of a positive but limiting and compensatory impact thinking to a regenerative and more comprehensive thinking in search of social and environmental restoration, with Natura as an example. Could you talk more about the Project?

My research explores the evolution from positive impact thinking in the corporate environment, often limiting and compensatory, to regenerative thinking that aims to restore social and environmental systems. Using the Natura case, I investigated how management and planning tools, such as Integrated Profit and Loss (IP&L), allow companies to integrate economic prosperity with regenerative social and environmental impacts.

What are the objectives of the research?

The main objective was to understand how tools such as IP&L can structure a regenerative impact model. The research also analyzes how this model can be replicated in other organizations, promoting regeneration in a scalable and systemic way.

What perspectives did the research find?

The research revealed that regenerative thinking is not limited to mitigating harm — it creates a virtuous cycle that strengthens ecosystems and communities. Natura's study shows how companies can overcome traditional models of positive impact to achieve true and measurable regeneration.

What was your motivation for speaking out on the subject?

My motivation arose from the need to adopt practices that not only offset or replace corporate impacts on society, but actively restore the environment and communities while developing financially. As Impact Management Manager at Natura, I have experienced the power of these methodologies to create value in a broad and sustainable way.

Do you have any professional connection with the topic?

The practical experience I have at Natura was fundamental for the development of the research. Working directly with tools such as IP&L and participating in the implementation of regenerative practices provided me with insights that enrich the study and demonstrate how the theory can be applied in corporate day-to-day life.

Why did you decide to study for a master's degree at FGV EAESP?

FGV and CEMS were essential for my choice, as they have always encouraged thinking in a multicultural and collaborative way, integrating as many perceptions as possible for more strategic decision-making. CEMS allowed me to carry out a "trinational track", studying in three countries, which added rich experiences to my personal, academic and professional life.

What are the advantages of taking the course at the School?

The course allowed me to study and work at the same time, something essential for my choice. In addition, the practical and strategic training enabled me to lead initiatives that connect financial results with regenerative transformation. FGV's integrative approach has given me the tools to navigate between sustainability and competitiveness, always with a holistic and innovative vision.

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To learn more about the Professional Master's Degree in International Management (MPGI) at the School of Business Administration of São Paulo (FGV EAESP), visit the website.

This article is part of the series Ideas that Transform.

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