• Administração de Empresas

Master's Degree in Practice: The Qualification of Professionals through Scientific Research

12.06.2024

Organizations are facing increasingly complex business challenges that can only be solved by scientific managers. The Professional Master's Degree in Business Administration (MPA) of the School of Business Administration of São Paulo (FGV EAESP) seeks to train these managers so that they are ready to deal with the constant changes in the market and the world. The ability to analyze logically and critically ends up having professional, business, and personal repercussions.

For example, Fabio Rodrigues, CEO of an automotive company in Joinville, mapped the main practices adopted by Brazilian industries in the face of competition with Chinese companies in his research. In addition, it examined the decision-making process related to the choice between producing domestically (making) or acquiring products abroad (buying).

"The MPA has been a game-changer in the way I run my company. The academic rigor that the master's degree requires from the professional opened my mind a lot about what guesswork is, what is proven is how we do appropriate research. I highlight the geopolitics part a lot, it changed my horizon on how to read a news story, how to interpret different points of view", explains Fabio.

Maria Luiza Souza is Director of Commercial Planning at Natura and believes that the MPA has brought new perspectives on how to deal with evidence, in addition to expanding the capacity for vision. "You learn a different logic of thought, how to look for a logical cause-and-effect relationship, this has helped me a lot to this day," he confirms.

Fabio tells how his research came out of his professional reality:

"We are a family of industrialists. I decided to research this topic because we go through many dilemmas: if we continue to invest in Brazil, continue to buy machinery, equipment, build factories or if we end up becoming a major importer and bringing all this ready from China. I saw a lot of companies making a mistake in this decision to make or buy and I decided to document and analyze everything because the competition with Asian competitors is very strong. It comes with competitive prices, with infrastructure advantages, and here in Brazil we have a series of systemic situations that hinder the industry. But even so, there are companies that succeed in this scenario", explains Fabio.

As for the connection between the market and academia, Maria Luiza explains how her research impacted her work:

"In my research, I was able to extract ways to enhance the participation of women on boards of directors and how these opportunities can bring financial or operational benefits to the company. The fact that I was in the market during my master's degree, in a company that has the gender issue as one of its causes, made these research reflections possible to enter countless discussions here in the company and I was able to share what I found with countless colleagues, including those from the Human Resources area. I disseminated my dissertation to many people within the company, in other companies, to board members, everyone was interested", comments Maria Luiza.

Fabio also tells us what has changed in his company after his master's degree:

"I changed a lot after my master's degree, I implemented many things in my company, such as product development, for example. It has also changed our aggressiveness towards the foreign market. All the research made me better understand how some Brazilian companies, in addition to competing here in Brazil, manage to stand out abroad", he adds.

Luciana Parente, Superintendent of Engineering and Innovation at Grupo Águas do Brasil, tells how the research and knowledge of the master's degree are closely linked to innovation, her area of expertise. "Innovating is directly connected with curiosity, with constant learning, which is what we do during the research process in the master's degree. Several books were references for me on how the cultural evolution happened in the company", explains Luciana.

With the research theme of adapting to the culture of innovation, she was able to implement some changes in practice. "After deciding to study the subject, I was invited to be Head of Innovation in a traditional company. So I was able to experience everything I was studying and I was able to do some implementations. The importance of innovation in a company is very much linked to the pain it feels. Innovation is also process improvement and that's what I do today and it's connected to the company's culture. What I could see in the research and in the work is an open mind to change, wanting to experiment, reducing bureaucracy and knowing how to test carefully. It is the creation of a new environment of controlled experimentation," he concludes.

Approaching the academic world and having executives with greater potential finding practical solutions to real problems in companies is the current competitive differential.

Learn more about the Professional Master's Degree in Business Administration by clicking here.

See below for the full surveys:

"Impacts of Gender Diversity on Boards: Can We See To Believe It, or Do We Have to Believe It?" - Maria Luiza Souza

"Evolution or extinction: a multiple case study on the articulation of Brazilian industries to remain competitive against Chinese products and the dichotomy of making or buying" - Fábio Rodrigues

"The challenge of adapting to the culture of innovation: a case study in a company in the food sector" - Marcelo de Lima

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