Explore the process of creating, managing and implementing innovation in companies, the tools needed, myths and truths, barriers and how to overcome them, as well as current innovative trends. Some aspects linked to entrepreneurship and the creation of goods and services will also be explored in depth, such as the entrepreneurial mindset, ideation, evaluation of ideas, risks and possible results, as well as defining the steps needed to get the business idea up and running.

ESSENTIAL TOPICS: Innovation knowledge base; Innovation tools; Sources of innovation for companies and startups; Entrepreneurial mindset, searching for ideas and validating opportunities; Developing a business plan; Selling your idea to the market and investors; Growth strategies.