Our aim in this course is to discuss the different aspects and implications of Digital Transformation for organizations and society, deepening the analysis of its strategic and structural importance. To this end, relevant topics involving technology and the market will be discussed, including: the future of technology; the evolution of business models; the role of technology in development; digital transformation and customer-centered innovation via decoupling; growth strategies and sources of economic value for digital businesses; customer acquisition, retention and customer lifetime value; and other relevant current topics.