Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas | FGV EAESP

The objectives of the course include: i) understanding marketing, its management process and its role in creating value for customers and shareholders in a competitive environment; ii) stimulating innovative and critical thinking in marketing; iii) discerning marketing as an organizational function and area of knowledge. Application of concepts and tools in the work environment in a Brazilian and international context.