The aim of the course is to discuss and deepen the theme related to the study of the diffusion of innovations processes with an emphasis on the use of statistical and computational modeling methodologies. The focus will be on the study of the process of diffusion of innovations and new products, in its different theoretical and conceptual approaches. The aim is to develop approaches that explore individual consumer behavior and the structure of networks in the process of diffusion of new products and services in the market environment.

Innovation acceptance and adoption factors. Factors that influence the diffusion of new products into new markets. Elements of new product diffusion. History of diffusion research. Generations of innovation. The innovation process and its impact on diffusion. Diffusion of products across countries. Diffusion networks. Mathematical models of diffusion. Mathematical theories of the diffusion of new products. The Frank Bass model. Modeling the diffusion process. Modeling using macro models (differential equations and system dynamics). Modeling using a micro approach (agent-based programming).