Innovation is a fundamental element of corporate strategy and long-term survival. Much more than a buzzword or a novelty stemming from brilliant ideas, innovation is the result of a systematized search to create valuable solutions in the marketplace based on new combinations of applied knowledge (technologies), resources and skills duly aligned with the company's strategy. Through a conceptual and practical approach, professionals will develop an understanding of the relationship between organizational strategy, technology and innovation, as well as the ability to identify and characterize companies' essential and dynamic capabilities for developing and coordinating innovation efforts to generate impact on the market and society.