The main objective of the course is to understand the (im)possibilities of consumer culture - in the context of capitalist commodity production - in relation to a more sustainable planet, society and way of life.

To achieve this goal, the course aims to:
- Present the historical references of consumer culture based on the relationship between culture, consumption and capitalism;
- Discuss the place and power of the knowledge and techniques that have shaped consumer culture (public relations, marketing, advertising, branding);
- Present contemporary forms of consumer culture;
- Propose explanatory theories on how consumer culture works;
- Discuss proposals for responsible consumption or alternative socio-cultural forms to consumer culture.