FGV launches Professional Master's Degree in Marketing, Growth and Consumer Experience Management
The Professional Master's Program in Management for Competitiveness at the São Paulo School of Business Administration (FGV EAESP) launches the line of research in Marketing Management, Growth and Consumer Experience, coordinated by professor Leandro Guissoni.
The course consists of 510 hours (34 credits), with face-to-face classes (biweekly on Fridays and Saturdays) and online, divided into common disciplines such as: Negotiation and Communication; Leadership and Change Management and Competitiveness and Innovation Management; Compulsory subject: Scientific Methodology; flexible disciplines that can be studied in other lines of research in the professional master's program at FGV EAESP and specific disciplines in the Marketing Management sector: consumer behavior; right and consumption relation; omnichannel; digital and social media marketing, e-commerce, among others. There is also the development of an applied work in the format of a scientific article guided by one of the professors of the program.
In addition, the student can choose to do an exchange program, for one semester, at one of the 54 partner schools of FGV EAESP around the world, enriching learning and promoting experience of the subject in an international environment.
“In my experience, I see, more and more, top executives questioning whether the decisions in their companies make sense in the face of digitalization and the centrality of the customer. Therefore, for top executives, it is essential to know how to identify opportunities in the market and to have depth and precision to avoid waste in the company. Our course combines the executive approach, which teaches speed; and the scientific approach, which teaches precision”, explains Leandro Guissoni, professor at FGV EAESP.
The selection process consists of registration with submission of documents and interview.
About the Professional Master in Management for Competitiveness
The Professional Master's Degree in Management for Competitiveness has the mission of transferring to society the management knowledge generated by EAESP's Study and Research Centers and boosting the generation of new applied knowledge, with the aim of increasing the competitiveness of organizations.
The program was divided into seven lines that cover specific functions and sectors of an organization: Finance and Controllership; People management; Supply Chain Management; Health Management; Sustainability; Information Technology; Marketing Management, Growth and Consumer Experience. Developed by professors with cutting-edge knowledge in the area, companies and FGV partner executives, the course offers innovative teaching methodologies that result in a unique program in its conception and design.
For more information about the course, visit the website .
