Artificial intelligence is driving digital transformation in industry.
An article by Gustavo Salomão, Master's graduate from the Professional Master's Program in Management for Competitiveness at FGV EAESP , and João Luiz Becker, professor in the Department of Technology and Data Science at FGV EAESP , published in GV Executivo magazine , analyzes the strategic use of artificial intelligence in the digital transformation of a Brazilian auto parts industry.
Based on a case study of a rubber products manufacturer, this work demonstrates that the success of digitalization necessarily depends on the detailed mapping of production processes before adopting new technologies. The research highlights Business Process Management (BPM) as a central element for guiding decisions, integrating systems, and defining priorities.
By combining Industry 4.0 concepts, the use of sensors, real-time data analysis, and artificial intelligence solutions, the company was able to expand production capacity, reduce costs, and improve operational indicators without significant infrastructure investments. The study offers a practical step-by-step guide that can orient industrial managers on their digital transformation journey.
