This course aims to address, using theoretical and practical models, how to link IT to the characteristics of the Market (strategy models, competitiveness, regulation, etc.), the Organization (business model, strategy, processes, etc.) and the Organization (business model, strategy, processes, etc.). - how to identify and respond to market pressures using IT), the Organization (business model, strategy, processes, etc. - how to identify and take advantage of company opportunities and needs using IT), Individuals (profiles of internal and external individuals - how individuals affect and are affected by the use of IT, directly and indirectly); and IT (available and assimilated - how the company seeks efficiency or disruption using IT.