Webinar promotes discussion on the concept of Primal Branding

The Innovation Center of the São Paulo School of Business Administration (FGV EAESP), in partnership with Aberje, will hold a webinar on Primal Branding on August 26th, at 2 pm. On the occasion, there will be a talk by Patrick Hanlon , creator of the Primal Branding concept and author of the books "Primal Branding" and "The Social Code".
"The community you build is more important than the product. If you fail to create a community, you will fail. And how do you build a community? By creating a story, but not just any story", says Hanlon.

During the event, in addition to sharing his concept, the speaker will also share global experiences with Google, PayPal, Levi's and will share a first-hand experience on how to start a community from scratch.

Event

Date: 08/26
Time: 2:00 pm to 4:00 pm
Location: Broadcast via Youtube and LinkedIn

For more information and registration, click here .