Study reveals how artificial intelligence can boost business sustainability.

Artificial intelligence (AI) has the potential to go beyond automation and contribute directly to sustainability in companies. This is what a study conducted by researchers Maciel M. Queiroz , from FGV EAESP , Samuel Fosso-Wamba , Cameron Guthrie , and Adegboyega Oyedijo , which analyzed data from 128 managers of manufacturing organizations in the United States and the United Kingdom, indicates. 

The study assessed how different AI-related capabilities, such as opportunity identification, organizational learning, cross-departmental coordination, real-time data integration, and process redesign, influence the environmental and productive performance of companies. Statistical analyses confirmed that organizations that develop these competencies are able to simultaneously increase their efficiency and advance sustainable practices. 

The results show that AI helps companies predict demand, optimize resource use, reduce waste, and minimize operational errors. This combination contributes to lower energy and raw material consumption, as well as reduced emissions and environmental impact. 

However, the use of technology varies between countries. In the United States, AI is more associated with increased productivity and technological innovation, driven by investments in Industry 4.0. In the United Kingdom, stricter environmental targets mean that AI is used to meet regulations and mitigate ecological impacts. 

The research also highlights that AI only generates sustainable results when incorporated into corporate strategy. This involves developing internal learning capabilities, adapting processes, and aligning different areas and partners in the production chain. These skills make operations more transparent and resilient in the face of increasingly stringent environmental demands. 

According to the authors, companies that intelligently apply AI are able to select more sustainable suppliers, reduce waste, and strengthen environmental compliance. Thus, the technology is consolidating itself as an instrument for a more responsible and competitive growth model. 

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