FGV student receives Caboré 2025 award for outstanding innovation.

Camila Novaes , a student in the OneMBA program at FGV EAESP , won the Innovation Professional category at the 2025 Caboré Awards , one of the most prestigious awards in Brazilian communication. The ceremony took place on December 3rd, during the 46th edition of the event held by Meio & Mensagem at Vibra São Paulo, bringing together prominent professionals from agencies, brands, production companies, and media outlets. 

The category won by Camila recognizes leaders who develop innovative approaches and drive transformations in the communication and marketing ecosystem. The winners were chosen by subscribers of Meio & Mensagem, in an online vote audited by PwC between October 28 and November 28. 

The awards ceremony traditionally takes place during the week of World Advertising Day and, in this edition, celebrated Globo's centenary, which received a special tribute at the opening of the evening. The Caboré awards recognized winners in 14 categories, solidifying the event as a benchmark in recognizing professionals and companies that contribute to the advancement of the communications industry in Brazil. 

Camila's achievement reinforces OneMBA's role in training executives who stand out for their ability to lead strategic projects, innovate in digital transformation environments, and operate in highly complex global contexts.