The São Paulo School of Business Administration of the Getulio Vargas Foundation (FGV EAESP) will hold an event on October 9, at 2 pm, on how Artificial Intelligence is revolutionizing marketing, at FGV located at Rua Itapeva, 432.

"From Concept to Reality: How AI is Revolutionizing Marketing Today" is an event for senior marketing executives, focused on exploring the latest trends in artificial intelligence in marketing. With lectures, panels, and networking, the event will address quick decision-making, productivity, and personal development, providing an environment for exchanging experiences and building knowledge in AI.

Check out the schedule below:

Aperture: Context – Francisco Saraiva Junior, professor and coordinator of AI and Marketing courses at FGV EAESP

Block 1: technology

Understanding the past to imagine the future

Cristina Palmaka, CEO SAP

Beyond the Hype: Applying AI to Foster Innovation

Mark Cowan, Founding Partner of Sirdar

Moderator: Tânia Veludo, professor and head of the Marketing Department at FGV EAESP

Block 2: personal development

Adaptation or obsolescence: challenges and opportunities in the job market with AI

Daniel Knopfholz, vice president of HR and Technology at Grupo Boticário

Block 3: Ad Agencies Panel

Bringing ideas to life that seemed impossible

Erh Ray, Founder, CEO & CCO, BETC HAVAS

Lica Bueno. CEO of Talent Marcel

Sergio Gordilho, Co-Chair and CCO of Africa

Moderator: Beto Funari, Bata Group and member of the Board of The Bakery Brasil

Block 4: panel of marketing directors

From Data to Decisions: the role of AI in Marketing leadership

Ana Gabriela Lopes, Director of Marketing and Insights at iFood

Marina Daineze, Director of Brand and Communication at Vivo

Maria Fernanda Albuquerque, CMO of Havaianas

For more information and registration, click here.