70 anos FGV EAESP: Ex-aluna se destaca na Forbes Under 30 com marca vegana de sandálias
This year, the School of Business Administration of São Paulo (FGV EAESP) completes 70 years of history. In this timeline, which begins in 1954, many talents stood out, such as Isabela Chusid, who graduated from the Bachelor of Business Administration in 2016. Since then, his trajectory has been growing significantly. Today, she is CEO of Linus, the first national and vegan brand of plastic sandals.
Her work has led her to be recognized in Forbes 30 Under 30, Forbes Magazine's list that highlights the most promising entrepreneurs. To celebrate the date, we invited former students to talk about the impact of FGV EAESP's undergraduate degree on their academic and professional journeys.
"Being on the Forbes 30 Under 30 list is the result of consistent and ethical work. FGV provided me with a generalist and comprehensive view of how to manage the various fronts of a company, knowing where to look for solutions to the challenges", said Isabela.
See below the full interview with the former student.
How did your degree in Business Administration at FGV EAESP influence the creation and development of Linus?
Having studied at FGV, in itself, opened many professional doors, especially at the beginning of my career. However, I believe that the most important thing was the holistic view of management that the Foundation gave me. I might not be an expert on certain subjects, but with the foundation I obtained, I knew exactly what tools to look for and who to look for.
What lessons about sustainability and innovation have you learned that have been critical to your brand's success?
I believe that understanding that nothing is 100% sustainable is already a good starting point. However, knowing that promoting more sustainable habits is a shared responsibility between government, companies, and individuals puts you in a position of protagonism.
How did the lessons on innovation during graduation help shape Linus' design and philosophy?
Whenever we talk about sustainability, we usually think about the environmental issue first. And in this case, I strongly recommend looking for raw materials that are renewable, recyclable and locally produced by socially responsible suppliers. However, we cannot fail to look at financial sustainability. That's why I really like the idea of starting the business in a lean way, with the least possible investment. That way, you have a chance to test the product with low risks and be judicious with expenses from the beginning.
How did your education at FGV EAESP prepare you to be recognized on the Forbes Under 30 list?
Entry into the Forbes 30 Under 30 list is the result of constant and ethical work. I believe that FGV gave me, precisely, a generalist and comprehensive view of how to manage the various fronts of a company, knowing where to look for solutions to the challenges that arise in the day-to-day of any project.
What advice would you give to young entrepreneurs who are starting their careers?
Entrepreneurship is not a simple or linear journey. Creating a business with the goal of getting rich or winning prizes will end up generating moments of frustration, as well as deviation of focus. Undertake something that you love, that really makes sense to you and that makes you tireless to be the best. The rest is a consequence.
Her training at FGV EAESP was fundamental to Isabella's success, not only because it opened doors, but because it provided a holistic view of management. For her, who believes that sustainability is a collective effort, success and recognition are the result of a well-defined purpose and ethical work.
This article is part of the special series of FGV EAESP's 70th anniversary, which features interviews with former students who are highlights in the market.
To delve into the history of the School, visit the commemorative page and learn more.
