Course plan

Subject
Course load
Teacher
  • Research Project

    This subject’s learning objective is to enable participants to develop their dissertation projects, deciding on a theme, scope and methods, and carrying out a plan to do the work.

    Topics directly related to the development of the dissertation project will be addressed: (1) how to select areas and topics of interest; (2) how to find a tutor and establish a productive working relationship with him or her; (3) how to establish and refine the project scope; (4) how to define the research question; (5) how to establish a solid theoretical foundation; (6) how to place the topic in the existing literature; (7) how to define and detail the research methodology; (8) how to plan the development of the dissertation; (9) how to improve the dissertation's written form; and (10) how to present the dissertation to the committee and incorporate improvements.

    This subject’s learning objective is to enable participants to develop their dissertation projects, deciding on a theme, scope and methods, and carrying out a plan to do the work.

    Topics directly related to the development of the dissertation project will be addressed: (1) how to select areas and topics of interest; (2) how to find a tutor and establish a productive working relationship with him or her; (3) how to establish and refine the project scope; (4) how to define the research question; (5) how to establish a solid theoretical foundation; (6) how to place the topic in the existing literature; (7) how to define and detail the research methodology; (8) how to plan the development of the dissertation; (9) how to improve the dissertation's written form; and (10) how to present the dissertation to the committee and incorporate improvements.

    Carga horária
    45h
    • Thomaz Wood Junior

      Thomaz Wood Junior

      Title
      Doctor of Business Administration from the Getulio Vargas Foundation
  • Qualitative Methods

    This subject’s learning objective is to train participants to use qualitative methods in their research projects.

     The subject covers a wide range of topics related to qualitative research, including various research paradigms and design, as well as data collection and analysis methods. Theoretical and practical issues involving the choice and application of qualitative methods are presented, focusing on research strategies to be used by doctoral students in their dissertations. The topics presented seek to support the development of research that connects state-of-the-art theory with practice. Interventionist approaches are emphasized, such as action research and design science, which promote organizational transformation.

    This subject’s learning objective is to train participants to use qualitative methods in their research projects.

     The subject covers a wide range of topics related to qualitative research, including various research paradigms and design, as well as data collection and analysis methods. Theoretical and practical issues involving the choice and application of qualitative methods are presented, focusing on research strategies to be used by doctoral students in their dissertations. The topics presented seek to support the development of research that connects state-of-the-art theory with practice. Interventionist approaches are emphasized, such as action research and design science, which promote organizational transformation.

    Carga horária
    45h
    • Maria José Tonelli

      Maria José Tonelli

      Title
      Doctor of Social Psychology from the Pontifical Catholic University
  • Quantitative Methods

    This subject’s learning objective is to prepare participants to use quantitative methods in their research projects.

    The subject encompasses a wide range of topics involving quantitative research, including modeling of phenomena, definition of hypotheses, statistical methods of data analysis, and big data analytics and data science concepts. The most used methods in quantitative research in doctoral students’ respective fields are discussed.

    This subject’s learning objective is to prepare participants to use quantitative methods in their research projects.

    The subject encompasses a wide range of topics involving quantitative research, including modeling of phenomena, definition of hypotheses, statistical methods of data analysis, and big data analytics and data science concepts. The most used methods in quantitative research in doctoral students’ respective fields are discussed.

    Carga horária
    45h
Subject
Course load
Teacher
  • Macrotrends

    This subject’s learning objective is to expand participants’ repertoire in contemporary and emerging themes related to business life that will shape the future of business.

    Talks and debates will address challenges in Brazil’s political system, opportunities and areas for attention in Brazil’s economic and social framework, sustainability, and other major issues in the business world.

    This subject’s learning objective is to expand participants’ repertoire in contemporary and emerging themes related to business life that will shape the future of business.

    Talks and debates will address challenges in Brazil’s political system, opportunities and areas for attention in Brazil’s economic and social framework, sustainability, and other major issues in the business world.

    Carga horária
    45h
    • Ana Maria Malik

      Ana Maria Malik

      Title
      Doctor of Preventive Medicine from the Faculty of Medicine at the University of São Paulo
    • Rudi Rocha de Castro

      Rudi Rocha

      Title
      Doctor of Economics from the Pontifical Catholic University in Rio de Janeiro
  • Organizational Analysis

    This subject’s learning objective is to train participants to carry out structured and sophisticated analysis of contemporary organizational phenomena, based on the main theoretical aspects of organization theory.

    Topics related to the fundamentals of organizational analysis and diagnosis, organizational culture, planning and change management, innovation, organizational behavior, organizational architecture and corporate governance will be addressed.

    This subject’s learning objective is to train participants to carry out structured and sophisticated analysis of contemporary organizational phenomena, based on the main theoretical aspects of organization theory.

    Topics related to the fundamentals of organizational analysis and diagnosis, organizational culture, planning and change management, innovation, organizational behavior, organizational architecture and corporate governance will be addressed.

    Carga horária
    45h
    • Miguel Pinto Caldas

      Miguel Pinto Caldas

      Title
      Doctor of Business Administration from the Getulio Vargas Foundation
  • Strategic Analysis

    This subject’s learning objective is to train participants to critically analyze competitive strategy and strategic processes, identifying solutions for improvement.

    The subject addresses contemporary issues related to business strategy: competitive strategy, new business models, value creation and value capture, strategic pricing, business diversification and international expansion, strategy as practice, strategic execution, and crisis management.

    This subject’s learning objective is to train participants to critically analyze competitive strategy and strategic processes, identifying solutions for improvement.

    The subject addresses contemporary issues related to business strategy: competitive strategy, new business models, value creation and value capture, strategic pricing, business diversification and international expansion, strategy as practice, strategic execution, and crisis management.

    Carga horária
    45h
Subject
Course load
Teacher
  • Business Competitiveness

    This subject’s learning objective is to enable participants to critically analyze organizations’ management practices, indicating solutions to increase competitiveness.

    The subject will look at contemporary issues related to management competitiveness: the issue of uneven financial performance; the concept of competitive advantage; the application of value capture models; and resources and capabilities as sources of value creation.

    This subject’s learning objective is to enable participants to critically analyze organizations’ management practices, indicating solutions to increase competitiveness.

    The subject will look at contemporary issues related to management competitiveness: the issue of uneven financial performance; the concept of competitive advantage; the application of value capture models; and resources and capabilities as sources of value creation.

    Carga horária
    22,5h
  • Innovation and New Business

    This subject’s learning objective is to enable participants to carry out a diagnosis of organizations and create systems aimed at innovation in products, processes, management and business.

    The subject will address contemporary issues related to innovation and new businesses: innovation in products, processes, management and business; innovation management; starting new businesses; open innovation; and entrepreneurship and intrapreneurship.

     

    This subject’s learning objective is to enable participants to carry out a diagnosis of organizations and create systems aimed at innovation in products, processes, management and business.

    The subject will address contemporary issues related to innovation and new businesses: innovation in products, processes, management and business; innovation management; starting new businesses; open innovation; and entrepreneurship and intrapreneurship.

     

    Carga horária
    22,5h
    • Tales Andreassi

      Tales Andreassi

      Title
      Doctor of Business Administration from the Faculty of Economics, Administration and Accounting of USP
  • Marketing Trends

    This subject’s learning objective is to prepare participants to critically analyze marketing activities in their organization, using cutting-edge knowledge, and to develop improvement and/or transformation initiatives.

    The subject will address topics such as the following: the customer journey in a connected world; social influence structures in B2B and B2C journeys; the evolution of shopping through the access economy; integration of different marketing distribution channels; efficiencies and inefficiencies in digital marketing communication; integration of digital and traditional marketing communication; marketing analytics; agile management in marketing; marketing management data; artificial intelligence and consumer experiences; and marketing’s role in organizational strategies aimed at sustainability or environmental and social governance (ESG).

    This subject’s learning objective is to prepare participants to critically analyze marketing activities in their organization, using cutting-edge knowledge, and to develop improvement and/or transformation initiatives.

    The subject will address topics such as the following: the customer journey in a connected world; social influence structures in B2B and B2C journeys; the evolution of shopping through the access economy; integration of different marketing distribution channels; efficiencies and inefficiencies in digital marketing communication; integration of digital and traditional marketing communication; marketing analytics; agile management in marketing; marketing management data; artificial intelligence and consumer experiences; and marketing’s role in organizational strategies aimed at sustainability or environmental and social governance (ESG).

    Carga horária
    22,5h
  • Leadership for Change

    This subject’s learning objective is to aid participants in acquiring a complex vision of the phenomenon of leadership, thereby helping them play the role of agents of organizational transformation.

    The subject will examine the issue of leadership from various perspectives, such as traits, competencies, situations, behaviors, relationships and specific leadership styles, including recent ones like authentic leadership, ethical leadership, strategic leadership, leadership for diversity and e-leadership. In addition to theoretical and empirical aspects, the practical implementation of leadership for change through evidence-based management will be discussed.

    This subject’s learning objective is to aid participants in acquiring a complex vision of the phenomenon of leadership, thereby helping them play the role of agents of organizational transformation.

    The subject will examine the issue of leadership from various perspectives, such as traits, competencies, situations, behaviors, relationships and specific leadership styles, including recent ones like authentic leadership, ethical leadership, strategic leadership, leadership for diversity and e-leadership. In addition to theoretical and empirical aspects, the practical implementation of leadership for change through evidence-based management will be discussed.

    Carga horária
    22,5h
Subject
Course load
Teacher
  • Publication Workshop

    This subject’s learning objective is to enable and support participants to select a target journal and create a “publication project.”

    At the end of this subject, each participant will have: (1) a strategy for condensing their dissertation into an academic article; (2) selected target journals for submission; (3) a clear proposal of contribution (process, theoretical or empirical) for the article; (4) a first version of the article; and (5) a defined submission strategy for the manuscript, incorporating feedback received in the subject.

    This subject’s learning objective is to enable and support participants to select a target journal and create a “publication project.”

    At the end of this subject, each participant will have: (1) a strategy for condensing their dissertation into an academic article; (2) selected target journals for submission; (3) a clear proposal of contribution (process, theoretical or empirical) for the article; (4) a first version of the article; and (5) a defined submission strategy for the manuscript, incorporating feedback received in the subject.

    Carga horária
    22,5h
    • Miguel Pinto Caldas

      Miguel Pinto Caldas

      Title
      Doutor em Administração de Empresas pela Fundação Getulio Vargas

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