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Course plan

Pre-Experience Master – Master in Business and Management
Subject
Course load
Teacher
  • TRADITIONAL AND AGEOUS PROJECT MANAGEMENT

    The role of projects in companies is receiving increasing attention, as it is one of the main tools to implement and accomplish strategic goals. In this course we will approach a theoretical and practical vision of project management, both in its traditional form and in its agile methodologies. The course will approach a practical system, where the student will participate in several activities related to the creation and management of projects, envisioning the challenges encountered, either when complete planning is possible from the beginning, or even when the final product is not well defined.

     

    The role of projects in companies is receiving increasing attention, as it is one of the main tools to implement and accomplish strategic goals. In this course we will approach a theoretical and practical vision of project management, both in its traditional form and in its agile methodologies. The course will approach a practical system, where the student will participate in several activities related to the creation and management of projects, envisioning the challenges encountered, either when complete planning is possible from the beginning, or even when the final product is not well defined.

     

    Carga horária
    15h
    • André Cherubini Alves

      André Cherubini Alves

      Title
      Doctor of Administration with emphasis in Technology Management and Innovation from PPGA/UFRGS
  • ETHICS AND ORGANIZATIONAL PROCESSES

    Since society has been accepting that organizations should be guided not only by economic efficiency, but also by responsibility and integrity, an essential part of the administrator's education should include a systematic discussion of the challenges and difficulties that involve actions in the corporate environment. The course aims to stimulate students to critically reflect on the ethical issues present in the relationships between actors in corporate organizations and in organizational processes.

     

    Since society has been accepting that organizations should be guided not only by economic efficiency, but also by responsibility and integrity, an essential part of the administrator's education should include a systematic discussion of the challenges and difficulties that involve actions in the corporate environment. The course aims to stimulate students to critically reflect on the ethical issues present in the relationships between actors in corporate organizations and in organizational processes.

     

    Carga horária
    15h
  • LEADERSHIP AND PEOPLE MANAGEMENT

    Graduates from the MBM will be leaders and managers in their organizations. Consequently, besides achieving the technical/operational objectives of their unit, they need to know how to maximize the human potential they will lead/manage. Through readings, lectures, cases and practical applications, participants will be trained in the essential elements of leadership and people management, including: overview of the evolution of thought in leadership and people management; engagement and motivation; diagnosis and evidence-based problem solving; decision making; team management and organizational change; alignment of team design and leadership with the demands of the competitive context and the organization's culture.

     

    Graduates from the MBM will be leaders and managers in their organizations. Consequently, besides achieving the technical/operational objectives of their unit, they need to know how to maximize the human potential they will lead/manage. Through readings, lectures, cases and practical applications, participants will be trained in the essential elements of leadership and people management, including: overview of the evolution of thought in leadership and people management; engagement and motivation; diagnosis and evidence-based problem solving; decision making; team management and organizational change; alignment of team design and leadership with the demands of the competitive context and the organization's culture.

     

    Carga horária
    30h
  • MANAGEMENT OF OPERATIONS AND SUPPLY CHAIN

    The course presents the main concepts, methods, techniques, and tools of Operations Management and Logistics, from a systemic vision that covers both manufacturing operations and services, in order to provide the student with the main tools for solving operational problems and decision making at the tactical and strategic levels of the organization.

    The course presents the main concepts, methods, techniques, and tools of Operations Management and Logistics, from a systemic vision that covers both manufacturing operations and services, in order to provide the student with the main tools for solving operational problems and decision making at the tactical and strategic levels of the organization.

    Carga horária
    30h
  • MARKETING MANAGEMENT AND MARKET TRENDS

    The course aims to introduce students to innovative concepts in marketing management to form a professional with the ability to lead and apply knowledge in adverse scenarios and who is able to deal with challenging situations and make decisions that generate results. During the course, students will be invited to reflect on concepts involving strategic marketing, Marketing Mix tools, as well as trends and new technologies applied to marketing.  At the end of the course the students should be able to construct a Marketing Plan applying the concepts covered during the course in order to present a marketing solution to a problem identified and experienced by a company, generating results.

     

    The course aims to introduce students to innovative concepts in marketing management to form a professional with the ability to lead and apply knowledge in adverse scenarios and who is able to deal with challenging situations and make decisions that generate results. During the course, students will be invited to reflect on concepts involving strategic marketing, Marketing Mix tools, as well as trends and new technologies applied to marketing.  At the end of the course the students should be able to construct a Marketing Plan applying the concepts covered during the course in order to present a marketing solution to a problem identified and experienced by a company, generating results.

     

    Carga horária
    30h
Subject
Course load
Teacher
  • BUSINESS STRATEGY

    To present and discuss the concepts and tools of strategic management and its application in business organizations in the search for competitiveness and growth. In this sense, the main strategies and governance instruments adopted at the corporate level of organizations will be analyzed, as well as the methodologies and instruments used in the process of analysis, formulation, implementation, control and evaluation of competitive strategies at the business unit level.

    To present and discuss the concepts and tools of strategic management and its application in business organizations in the search for competitiveness and growth. In this sense, the main strategies and governance instruments adopted at the corporate level of organizations will be analyzed, as well as the methodologies and instruments used in the process of analysis, formulation, implementation, control and evaluation of competitive strategies at the business unit level.

    Carga horária
    30h
  • FINANCIAL MATHEMATICS APPLIED TO BUSINESS MANAGEMENT

    The course aims to approach the main concepts of financial mathematics and its applications in the business environment, providing students with the fundamentals for applications in business strategies and financial management, such as investment and financing decisions.

    The course aims to approach the main concepts of financial mathematics and its applications in the business environment, providing students with the fundamentals for applications in business strategies and financial management, such as investment and financing decisions.

    Carga horária
    15h
  • Data Science and Data Engineering for Business

    The course focuses on the essence of all major Data Science and Data Engineering applications, several examples and cases in business (sorted by area of knowledge, segments and industry), as well as the fundamental aspects for the implementation of a data intelligence capability in a company, transforming it into data-driven or even data-centric, according to its cultural, organizational, process and tools aspects. In Data Science, the main Machine Learning techniques will be visited, as well as a good part of the Operations Research spectrum, focusing on data analysis for decision making. And in Data Engineering, the main technologies and integrations that allow businesses to be automated, scaled, and flexible will be covered. 

    The course focuses on the essence of all major Data Science and Data Engineering applications, several examples and cases in business (sorted by area of knowledge, segments and industry), as well as the fundamental aspects for the implementation of a data intelligence capability in a company, transforming it into data-driven or even data-centric, according to its cultural, organizational, process and tools aspects. In Data Science, the main Machine Learning techniques will be visited, as well as a good part of the Operations Research spectrum, focusing on data analysis for decision making. And in Data Engineering, the main technologies and integrations that allow businesses to be automated, scaled, and flexible will be covered. 

    Carga horária
    15h
    • Hitoshi Nagano

      Hitoshi Nagano

      Title
      Doctorate in Electrical and Computer Engineering from the Nagoya Institute of Technology
    • Rodrigo Togneri

      Rodrigo Togneri

      Title
      Doctor in Information Engineering from UFABC
  • DEVANNING FINANCIAL REPORTS

    Every professional who wants to analyze the economic and financial situation of a company needs to be equipped with knowledge about financial reports, from their preparation to the techniques for their analysis. This course aims to uncover recurring central accounting issues in the financial reports of companies, in order to allow a proper evaluation of the economic and financial situation of companies, their competitive strategies, and how they are reflected in the financial reports. The course will cover the following subjects: Overview of Accounting, its users and its importance; Balance Sheet; Income Statement; Cash Flow Statement; Tangible and Intangible Assets; Impairment; Inventories; Accounts Receivable and PECLD; Securities; Provisions and Contingencies; Actual, Presumed and Simple Profit; Analysis and Use of Financial Reports.

    Every professional who wants to analyze the economic and financial situation of a company needs to be equipped with knowledge about financial reports, from their preparation to the techniques for their analysis. This course aims to uncover recurring central accounting issues in the financial reports of companies, in order to allow a proper evaluation of the economic and financial situation of companies, their competitive strategies, and how they are reflected in the financial reports. The course will cover the following subjects: Overview of Accounting, its users and its importance; Balance Sheet; Income Statement; Cash Flow Statement; Tangible and Intangible Assets; Impairment; Inventories; Accounts Receivable and PECLD; Securities; Provisions and Contingencies; Actual, Presumed and Simple Profit; Analysis and Use of Financial Reports.

    Carga horária
    30h
  • INNOVATION AND SUSTAINABLE DEVELOPMENT

    The course starts from the recognition that organizations are largely responsible for sustainable development. Meeting current needs without compromising the future requires new management and business models, such as mental. In this way, the course explores the relationship between Innovation and Sustainable Development, bringing a conceptual basis for each of them, starting from the why, what, and how. Then, based on this foundation, the exercise of understanding the relationship between the themes and their bidirectionality / interdependence aimed at sustainable development is performed. Strategic management models that facilitate its understanding and application are addressed, and real cases are discussed in class for this purpose. Sustainable entrepreneurship closes the course, bringing the role and contribution of entrepreneurs and startups to this movement. The use of dynamics and activities to provoke reflection on the themes complements the classroom learning, seeking the involvement of students with the theme not only from a professional perspective, but also in a personal way.

    The course starts from the recognition that organizations are largely responsible for sustainable development. Meeting current needs without compromising the future requires new management and business models, such as mental. In this way, the course explores the relationship between Innovation and Sustainable Development, bringing a conceptual basis for each of them, starting from the why, what, and how. Then, based on this foundation, the exercise of understanding the relationship between the themes and their bidirectionality / interdependence aimed at sustainable development is performed. Strategic management models that facilitate its understanding and application are addressed, and real cases are discussed in class for this purpose. Sustainable entrepreneurship closes the course, bringing the role and contribution of entrepreneurs and startups to this movement. The use of dynamics and activities to provoke reflection on the themes complements the classroom learning, seeking the involvement of students with the theme not only from a professional perspective, but also in a personal way.

    Carga horária
    15h
  • CAREER PLANNING AND PERSONAL DEVELOPMENT

    The course focuses on promoting the articulation of knowledge, skills and attitudes associated with the planning, development and monitoring of occupational paths in management in the contemporary context of business and organizations. Based on the analysis of movements and tendencies concerning the labor market, the course aims to instrumentalize the participant in planning, examining development initiatives and self-management of inter and intra-organizational occupational trajectories. It also aims, through institutional and self-knowledge approaches and instruments - psychological types, career anchors, career cycle, competence gradient, potential analysis, performance evaluation, individual development plan - IDP, to allow the participant to reflect on his career goals, as well as to outline strategies, ways of development and mobilization of competencies - hard and soft skills - that allow him to achieve them.

    The course focuses on promoting the articulation of knowledge, skills and attitudes associated with the planning, development and monitoring of occupational paths in management in the contemporary context of business and organizations. Based on the analysis of movements and tendencies concerning the labor market, the course aims to instrumentalize the participant in planning, examining development initiatives and self-management of inter and intra-organizational occupational trajectories. It also aims, through institutional and self-knowledge approaches and instruments - psychological types, career anchors, career cycle, competence gradient, potential analysis, performance evaluation, individual development plan - IDP, to allow the participant to reflect on his career goals, as well as to outline strategies, ways of development and mobilization of competencies - hard and soft skills - that allow him to achieve them.

    Carga horária
    15h
Subject
Course load
Teacher
  • FINANCIAL MANAGEMENT AND VALUE CREATION

    The financial area has promoted in the last decades a remarkable evolution in its concepts. In this context, the measurement of business performance and value creation are important areas to understand the financial balance of companies, having a decisive role in the success of the business. And it is within this perspective that this course presents, focuses on the analysis, control and measurement of financial performance and value generation, bringing practical cases of the Brazilian market reality.

    The financial area has promoted in the last decades a remarkable evolution in its concepts. In this context, the measurement of business performance and value creation are important areas to understand the financial balance of companies, having a decisive role in the success of the business. And it is within this perspective that this course presents, focuses on the analysis, control and measurement of financial performance and value generation, bringing practical cases of the Brazilian market reality.

    Carga horária
    30h
  • ELECTIVE

    The elective course represents an opportunity to deepen or direct the study in the thematic area of individual interest of the students. The choice can be made among the courses offered in English, available in the Professional Master in International Management (MPGI), a program designed for professionals who seek a global perspective on business and international opportunities for their careers. Credits from courses taken by students during their exchange program or other course options offered by the Office for Global Affairs may also be used, provided the elective(s) total 36 hours.

    The elective course represents an opportunity to deepen or direct the study in the thematic area of individual interest of the students. The choice can be made among the courses offered in English, available in the Professional Master in International Management (MPGI), a program designed for professionals who seek a global perspective on business and international opportunities for their careers. Credits from courses taken by students during their exchange program or other course options offered by the Office for Global Affairs may also be used, provided the elective(s) total 36 hours.

    Carga horária
    30h

    Não definido

                                                                                                     
  • BUSINESS CHALLENGE

    In this course, held together with a partner company of FGV-EAESP, the students will work in groups to present a viable answer to a specific business problem. Among the possible problems are: launching a new product, entering a new market, incentive actions for purchases and sales, incentives for specific channels, among others. This is a unique opportunity, which reflects a teaching-learning dynamic based on the practical experience of problems, opportunities, and relevant themes in the business context, in which there is application of knowledge experienced by companies in their day-to-day operations.

     

    In this course, held together with a partner company of FGV-EAESP, the students will work in groups to present a viable answer to a specific business problem. Among the possible problems are: launching a new product, entering a new market, incentive actions for purchases and sales, incentives for specific channels, among others. This is a unique opportunity, which reflects a teaching-learning dynamic based on the practical experience of problems, opportunities, and relevant themes in the business context, in which there is application of knowledge experienced by companies in their day-to-day operations.

     

    Carga horária
    30h
  • BUSINESS SIMULATION GAMES DYNAMICS

    The course presents concepts of management, decision making, and data analysis using two simulation games. The context of game dynamics allows the student to understand competition and its decisions, as complex and adaptive systems that are extremely difficult to predict, but subject to monitoring and management. Initially students will analyze the allocation of resources, the construction of experiments, and how to increase the marginal return of marketing activities in the context of non-durable consumer goods (B2C market). And later students will analyze the logic of customer centricity in the context of industrial sales (B2B market), evaluating a market with individual consumers with specific attributes, learning to discern which are the best customers, how long their relationship with the company is expected to last, and how to leverage that relationship to create a winning strategy.

    The course presents concepts of management, decision making, and data analysis using two simulation games. The context of game dynamics allows the student to understand competition and its decisions, as complex and adaptive systems that are extremely difficult to predict, but subject to monitoring and management. Initially students will analyze the allocation of resources, the construction of experiments, and how to increase the marginal return of marketing activities in the context of non-durable consumer goods (B2C market). And later students will analyze the logic of customer centricity in the context of industrial sales (B2B market), evaluating a market with individual consumers with specific attributes, learning to discern which are the best customers, how long their relationship with the company is expected to last, and how to leverage that relationship to create a winning strategy.

    Carga horária
    30h
  • ENTREPRENEURSHIP: MENTALITY AND PRACTICE

    Entrepreneurship has been narrowly defined as creating a business, with little attention to the individuals (entrepreneurs of all types) who have a mindset, skills, and tools to change and improve the world by making a difference in their lives and the lives of others.  This course is designed with the mindset that we are living in an entrepreneurial generation, where the student must be comfortable with creating and testing new ideas, be able to navigate environments of uncertainty, act to learn, and not learn to act. To this end, the course will encourage the student to think and act more entrepreneurially in practice.

    Entrepreneurship has been narrowly defined as creating a business, with little attention to the individuals (entrepreneurs of all types) who have a mindset, skills, and tools to change and improve the world by making a difference in their lives and the lives of others.  This course is designed with the mindset that we are living in an entrepreneurial generation, where the student must be comfortable with creating and testing new ideas, be able to navigate environments of uncertainty, act to learn, and not learn to act. To this end, the course will encourage the student to think and act more entrepreneurially in practice.

    Carga horária
    15h

    Não definido

                                                                                                     
  • GUIDELINES TO THE FINISH PROJECT

    The course aims to develop the necessary skills for the student to select and deepen the knowledge in a topic of his/her free choice related to Business Administration, as well as to deepen the approach about the role of theory in the work, procedures of research design and planning and data collection, and to assist the student in the development of his or her exploratory Final Coursework (TCC). From the business perspective, the course addresses how organizational problems can be analyzed in light of the business management literature. From an individual point of view, the course: a) encourages the student to consolidate and integrate the knowledge acquired in the various course subjects; b) provokes reflection on the application of the concepts, techniques and methodologies of Administration in a real situation; c) requires the elaboration of a complete, objective and well-written report, based on a standard structure for all papers.

    The course aims to develop the necessary skills for the student to select and deepen the knowledge in a topic of his/her free choice related to Business Administration, as well as to deepen the approach about the role of theory in the work, procedures of research design and planning and data collection, and to assist the student in the development of his or her exploratory Final Coursework (TCC). From the business perspective, the course addresses how organizational problems can be analyzed in light of the business management literature. From an individual point of view, the course: a) encourages the student to consolidate and integrate the knowledge acquired in the various course subjects; b) provokes reflection on the application of the concepts, techniques and methodologies of Administration in a real situation; c) requires the elaboration of a complete, objective and well-written report, based on a standard structure for all papers.

    Carga horária
    15h
*Subject to change

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