Viviane Moura Rocha Ferreira
Viviane Moura Rocha Ferreira earned a bachelor’s degree in Economics from the University of São Paulo, Brazil (2001). She received her Master’s and PhD´s degree in Business from the Getulio Vargas Foundation. Viviane worked for 13 years at the corporate market (ABN Amro Bank, Allianz Insurance Company and Great Place to Work Consulting). Now, is a Professor of Marketing at Getulio Vargas Foundation and teaches for undergraduates and graduates’ students.
Her research is focus on marketing in planning, retail and metrics. In his latest research, he studied Retail Food Promotion.