Course plan

Subject
Course load
Teacher
  • Strategy and Innovation Culture

    This course discusses the relationship between strategy, organizational culture and innovation. The strategy axis discusses the mechanisms for generating and creating value and the paradox of short-term versus long-term results. The culture-matter axis discusses the relationship with innovation through four archetypes: customers, people, shareholder and society.

    This course discusses the relationship between strategy, organizational culture and innovation. The strategy axis discusses the mechanisms for generating and creating value and the paradox of short-term versus long-term results. The culture-matter axis discusses the relationship with innovation through four archetypes: customers, people, shareholder and society.

    Carga horária
    30h

    Não definido

                                                                                                     
  • Marketing for Innovation

    Adoption and dissemination of innovation in products and services (national and international context). Customer Centricity. Consumer decision-making process with emphasis on the Consumer Journey and moments of truth (MOT, ZMOT). Development of innovative products and brands. Development of Marketing Channels and e-commerce. Promotion through digital channels.

    Adoption and dissemination of innovation in products and services (national and international context). Customer Centricity. Consumer decision-making process with emphasis on the Consumer Journey and moments of truth (MOT, ZMOT). Development of innovative products and brands. Development of Marketing Channels and e-commerce. Promotion through digital channels.

    Carga horária
    15h

    Não definido

                                                                                                     
  • Social Innovation

    It will discuss the concept of social innovation, social entrepreneurship, social intrapreneurship and new business models with the centrality of socio-environmental impact. It will also address ways of scaling social impact and measuring social impact.

    It will discuss the concept of social innovation, social entrepreneurship, social intrapreneurship and new business models with the centrality of socio-environmental impact. It will also address ways of scaling social impact and measuring social impact.

    Carga horária
    15h

    Não definido

                                                                                                     
  • State, promotion and financing of Innovations

    The role of the state in the development of innovation. Incentives, Good Law, direct and indirect incentives, funds, international.

    The role of the state in the development of innovation. Incentives, Good Law, direct and indirect incentives, funds, international.

    Carga horária
    15h

    Não definido

                                                                                                     
  • Digital literacy and emerging technologies

    This course explores digital transformation and the most relevant emerging technologies for corporate innovation, including the Metaverse, Blockchain, AI, Gen-AI, Digital Twin, Big Data, Biotechnology, etc.

    This course explores digital transformation and the most relevant emerging technologies for corporate innovation, including the Metaverse, Blockchain, AI, Gen-AI, Digital Twin, Big Data, Biotechnology, etc.

    Carga horária
    15h

    Não definido

                                                                                                     
  • Innovation Management

    Innovation management: The spectrum from closed to open from corporate and innovation strategy, relationship between projects, programs, portfolio and governance of innovation projects; innovation project planning techniques: FEL, Stage Gate, Plan Driven and Agile Methods; project measurement indicators; success in projects and benefits management; change management; skills of innovation project managers; innovation portfolio management; innovation governance.

    Innovation management: The spectrum from closed to open from corporate and innovation strategy, relationship between projects, programs, portfolio and governance of innovation projects; innovation project planning techniques: FEL, Stage Gate, Plan Driven and Agile Methods; project measurement indicators; success in projects and benefits management; change management; skills of innovation project managers; innovation portfolio management; innovation governance.

    Carga horária
    30h

    Não definido

                                                                                                     
  • Orchestration in Innovation Ecosystems
    Innovation ecosystems have gained importance nowadays. On the one hand, companies create platforms to offer their customers a broader value proposition, composed of multiple complementary products and services offered by independent partners. In these platform-based ecosystems, knowing how to manage the actors that complement the company's value offering is fundamental. Many of the companies that provide complementary goods and services are startups embedded in entrepreneurship ecosystems composed of accelerators, venture capitalists, government agencies, universities and other large companies. Often, these startups even appear within parent companies. The challenge for companies is to know how to deal with these startups and integrate them effectively into internal processes, allowing them to grow.
    
    Innovation ecosystems have gained importance nowadays. On the one hand, companies create platforms to offer their customers a broader value proposition, composed of multiple complementary products and services offered by independent partners. In these platform-based ecosystems, knowing how to manage the actors that complement the company's value offering is fundamental. Many of the companies that provide complementary goods and services are startups embedded in entrepreneurship ecosystems composed of accelerators, venture capitalists, government agencies, universities and other large companies. Often, these startups even appear within parent companies. The challenge for companies is to know how to deal with these startups and integrate them effectively into internal processes, allowing them to grow.
    
    Carga horária
    30h

    Não definido

                                                                                                     
  • Financial Planning and Innovation Valuation

    Financial planning in innovation projects and the assessment of value in innovation investments

    Financial planning in innovation projects and the assessment of value in innovation investments

    Carga horária
    30h

    Não definido

                                                                                                     
  • New Venture Creation and Business Modeling
    Comprehensive understanding of the intra and extra-mural entrepreneurial journey. Identification and evaluation of opportunities and innovative business models, in addition to understanding the dynamics of venture capital and financing. It will address effective go-to-market strategies and explore the legal and ethical considerations when launching a new venture. It will bring the opportunity to create corporate proposals as a new venture, with a complete business plan, using a mixture of theoretical knowledge and practical skills, promoting the ability to lead and innovate in today's fast-paced business world.
    
     

    Ícone "Verificada pela comunidade"

    Comprehensive understanding of the intra and extra-mural entrepreneurial journey. Identification and evaluation of opportunities and innovative business models, in addition to understanding the dynamics of venture capital and financing. It will address effective go-to-market strategies and explore the legal and ethical considerations when launching a new venture. It will bring the opportunity to create corporate proposals as a new venture, with a complete business plan, using a mixture of theoretical knowledge and practical skills, promoting the ability to lead and innovate in today's fast-paced business world.
    
     

    Ícone "Verificada pela comunidade"

    Carga horária
    30h

    Não definido

                                                                                                     
  • Corporate Venture

    Corporate Venture Capital is understood today as a strategy for innovation, not only as a strategic investment, but generating proximity to startups, whether to conquer new markets, explore new opportunities, reduce problem solving time or improve corporate culture. It will cover what the objectives of a CVC program are, how to structure it and the legal aspects involved. It will address how venture capital is applied in the various stages of undertakings by corporations, including venture building, participation in strategic funds, among other instruments.

    Corporate Venture Capital is understood today as a strategy for innovation, not only as a strategic investment, but generating proximity to startups, whether to conquer new markets, explore new opportunities, reduce problem solving time or improve corporate culture. It will cover what the objectives of a CVC program are, how to structure it and the legal aspects involved. It will address how venture capital is applied in the various stages of undertakings by corporations, including venture building, participation in strategic funds, among other instruments.

    Carga horária
    15h

    Não definido

                                                                                                     
  • Law applied to the context of innovation

    The discipline addresses the legal context of innovation including investment contracts, intellectual priority and local and international patents, regulation and competition in digital markets, virtual crimes and cybersecurity, tax regimes

    The discipline addresses the legal context of innovation including investment contracts, intellectual priority and local and international patents, regulation and competition in digital markets, virtual crimes and cybersecurity, tax regimes

    Carga horária
    15h

    Não definido

                                                                                                     
  • Innovation systems and metrics

    This discipline aims to provide a general and comprehensive view of the organizational structure and hierarchization of the indicators that measure the results of innovation in companies. For this purpose, metrics and indicators covering technological, market and institutional aspects will be considered, as well as the macro and micro levels of analysis of the innovation process. Metrics that evaluate such as the moment in which the innovation occurs (ex-ante or ex-post), the criteria inherent to the nature of the metrics (qualitative or quantitative), the nature of the activity to which the indicator refers (products or processes) and the impact of their interpretations on the innovation process (direct or indirect).

    This discipline aims to provide a general and comprehensive view of the organizational structure and hierarchization of the indicators that measure the results of innovation in companies. For this purpose, metrics and indicators covering technological, market and institutional aspects will be considered, as well as the macro and micro levels of analysis of the innovation process. Metrics that evaluate such as the moment in which the innovation occurs (ex-ante or ex-post), the criteria inherent to the nature of the metrics (qualitative or quantitative), the nature of the activity to which the indicator refers (products or processes) and the impact of their interpretations on the innovation process (direct or indirect).

    Carga horária
    30h

    Não definido

                                                                                                     
  • Diffusion of Innovation

    For an innovation to become economically viable, it is necessary to have a deep knowledge not only of the technical development processes, but also of the patterns of penetration stages of this innovation. The diffusion of an innovation is understood as the process through which this innovation (idea, practice or object perceived as new by an individual or unit of adoption) is disseminated through a population. Understanding the diffusion mechanisms can allow you to manage more quickly and efficiently the introduction of new products in the markets, and this is an objective that, if achieved effectively, can accelerate the engines of the company's growth. In this subject, the social factors and mechanisms of acceptance and adoption of innovations, the diffusion of products across countries, diffusion networks and models and predictive theories of the diffusion of innovations will be addressed.

    For an innovation to become economically viable, it is necessary to have a deep knowledge not only of the technical development processes, but also of the patterns of penetration stages of this innovation. The diffusion of an innovation is understood as the process through which this innovation (idea, practice or object perceived as new by an individual or unit of adoption) is disseminated through a population. Understanding the diffusion mechanisms can allow you to manage more quickly and efficiently the introduction of new products in the markets, and this is an objective that, if achieved effectively, can accelerate the engines of the company's growth. In this subject, the social factors and mechanisms of acceptance and adoption of innovations, the diffusion of products across countries, diffusion networks and models and predictive theories of the diffusion of innovations will be addressed.

    Carga horária
    15h

    Não definido

                                                                                                     
  • Micro-immersion - The awakening of creativity for innovation

    Immersion in practices and dynamics aimed at the exercise of creativity for innovation, rescuing this full competence in childhood and restricted in adult life by the entire educational system, organizational cultures and consequent self-censorship. In addition, it will address change and its management from the perspective of managers and employees, aiming to foster a culture of innovation.

    Immersion in practices and dynamics aimed at the exercise of creativity for innovation, rescuing this full competence in childhood and restricted in adult life by the entire educational system, organizational cultures and consequent self-censorship. In addition, it will address change and its management from the perspective of managers and employees, aiming to foster a culture of innovation.

    Carga horária
    30h

    Não definido

                                                                                                     

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