Overview
Who is this course for
What to expect
What you will achieve
Duration
1 year and 6 months
Attendance and Schedule
Bi-weekly classes on Fridays, from 5:00 PM to 10:30 PM, and Saturdays, from 8:00 AM to 5:00 PM. Weekly classes in SNOC (Small Network Online Course) format from 8:00 PM to 9:30 PM. Due to holidays, the calendar may not always follow the 15-day gap between classes. Makeup dates for missed classes are always scheduled on the Class Calendar, which may also include weekly classes.
Granted Title
Coordinator
Career Field
O Mestrado Profissional em Gestão para a Competitividade tem como missão transferir à sociedade os conhecimentos em gestão gerados pelos Centros de Estudo e Pesquisa da EAESP e potencializar a geração de novo conhecimento aplicado, com objetivo de aumentar a competividade das organizações.
O programa foi dividido em 8 linhas que contemplam funções e setores específicos de uma organização:
Finanças e Controladoria; Gestão de Pessoas; Gestão de Supply Chain; Gestão de Saúde; Sustentabilidade; Tecnologia da Informação; Gestão de Marketing, Crescimento e Experiência do Consumidor e Inovação Corporativa.
Desenvolvido por professores com conhecimento de ponta na área, empresas e executivos parceiros da FGV, o curso oferece metodologias de ensino inovadoras que resultam em um programa único em sua concepção e desenho.
Percurso Formativo
O MPGC apresenta um percurso formativo único. O programa foi desenvolvido por professores com conhecimento de ponta na área, empresas e executivos parceiros do FGVIn - Centro de Inovação e do FGVCenn - Centro de Empreendedorismo e Novos Negócios da FGV EAESP para trazer as últimas metodologias em desenho de programas educacionais e de ensino inovativo. O resultado é um programa único em sua concepção e desenho onde as disciplinas são vivenciadas em 3 Us que são cortados ainda pelas atividades de seminários e encontros do Centro.
Flexibilidade
O programa permite que cada aluno monte sua trajetória, sem comprometer as características de um programa de mestrado profissional.
O MPGC é composto de 510 horas (34 créditos), sendo que 90 horas (6 créditos) são de disciplinas comuns. Obrigatoriamente o aluno deverá cursar Metodologia de Pesquisa Científica, oferecida em SNOC (Small Network Online Course). O aluno deverá cursar mais 60 horas (4 créditos) de disciplinas comuns e poderá escolher entre Negociação e Comunicação, Liderança e Change Management e Gestão da Competitividade e Inovação (SNOC). Além dessas três opções, o aluno pode cursar qualquer disciplina de mestrado oferecida na FGV EAESP nos programas MPGI, MPA, MPGPP, CMCD, Escola de Método e Escola de Inverno, Escola de Método e SNOC-GNAM para completar as 60 horas (4 créditos) de disciplinas comuns.
Já entre as disciplinas específicas de cada linha de pesquisa foram alocadas 330 horas (22 créditos). Dentro dessas horas, 60h são destinadas as disciplinas de Seminário de TA (Trabalho Aplicado). O aluno também tem a flexibilidade de cumprir até 60 horas (4 créditos) no pool de matérias oferecidas em eletivas do MPGC ou outros programas da FGV EAESP.
O aluno deverá desenvolver também um Trabalho Aplicado (TA) no formato de artigo científico orientado por um dos professores do Programa com equivalência de 90 horas (6 créditos). Esta estrutura é descrita na figura a seguir:
-
Strategy and Innovation Culture
This course discusses the relationship between strategy, organizational culture and innovation. The strategy axis discusses the mechanisms for generating and creating value and the paradox of short-term versus long-term results. The culture-matter axis discusses the relationship with innovation through four archetypes: customers, people, shareholder and society.
This course discusses the relationship between strategy, organizational culture and innovation. The strategy axis discusses the mechanisms for generating and creating value and the paradox of short-term versus long-term results. The culture-matter axis discusses the relationship with innovation through four archetypes: customers, people, shareholder and society.
Carga horária30h
Não definido
-
Marketing for Innovation
Adoption and dissemination of innovation in products and services (national and international context). Customer Centricity. Consumer decision-making process with emphasis on the Consumer Journey and moments of truth (MOT, ZMOT). Development of innovative products and brands. Development of Marketing Channels and e-commerce. Promotion through digital channels.
Adoption and dissemination of innovation in products and services (national and international context). Customer Centricity. Consumer decision-making process with emphasis on the Consumer Journey and moments of truth (MOT, ZMOT). Development of innovative products and brands. Development of Marketing Channels and e-commerce. Promotion through digital channels.
Carga horária15hNão definido
-
Social Innovation
It will discuss the concept of social innovation, social entrepreneurship, social intrapreneurship and new business models with the centrality of socio-environmental impact. It will also address ways of scaling social impact and measuring social impact.
It will discuss the concept of social innovation, social entrepreneurship, social intrapreneurship and new business models with the centrality of socio-environmental impact. It will also address ways of scaling social impact and measuring social impact.
Carga horária15hNão definido
-
State, promotion and financing of Innovations
The role of the state in the development of innovation. Incentives, Good Law, direct and indirect incentives, funds, international.
The role of the state in the development of innovation. Incentives, Good Law, direct and indirect incentives, funds, international.
Carga horária15hNão definido
-
Digital literacy and emerging technologies
This course explores digital transformation and the most relevant emerging technologies for corporate innovation, including the Metaverse, Blockchain, AI, Gen-AI, Digital Twin, Big Data, Biotechnology, etc.
This course explores digital transformation and the most relevant emerging technologies for corporate innovation, including the Metaverse, Blockchain, AI, Gen-AI, Digital Twin, Big Data, Biotechnology, etc.
Carga horária15hNão definido
-
Innovation Management
Innovation management: The spectrum from closed to open from corporate and innovation strategy, relationship between projects, programs, portfolio and governance of innovation projects; innovation project planning techniques: FEL, Stage Gate, Plan Driven and Agile Methods; project measurement indicators; success in projects and benefits management; change management; skills of innovation project managers; innovation portfolio management; innovation governance.
Innovation management: The spectrum from closed to open from corporate and innovation strategy, relationship between projects, programs, portfolio and governance of innovation projects; innovation project planning techniques: FEL, Stage Gate, Plan Driven and Agile Methods; project measurement indicators; success in projects and benefits management; change management; skills of innovation project managers; innovation portfolio management; innovation governance.
Carga horária30hNão definido
-
Orchestration in Innovation Ecosystems
Innovation ecosystems have gained importance nowadays. On the one hand, companies create platforms to offer their customers a broader value proposition, composed of multiple complementary products and services offered by independent partners. In these platform-based ecosystems, knowing how to manage the actors that complement the company's value offering is fundamental. Many of the companies that provide complementary goods and services are startups embedded in entrepreneurship ecosystems composed of accelerators, venture capitalists, government agencies, universities and other large companies. Often, these startups even appear within parent companies. The challenge for companies is to know how to deal with these startups and integrate them effectively into internal processes, allowing them to grow.
Innovation ecosystems have gained importance nowadays. On the one hand, companies create platforms to offer their customers a broader value proposition, composed of multiple complementary products and services offered by independent partners. In these platform-based ecosystems, knowing how to manage the actors that complement the company's value offering is fundamental. Many of the companies that provide complementary goods and services are startups embedded in entrepreneurship ecosystems composed of accelerators, venture capitalists, government agencies, universities and other large companies. Often, these startups even appear within parent companies. The challenge for companies is to know how to deal with these startups and integrate them effectively into internal processes, allowing them to grow.
Carga horária30hNão definido
-
Financial Planning and Innovation Valuation
Financial planning in innovation projects and the assessment of value in innovation investments
Financial planning in innovation projects and the assessment of value in innovation investments
Carga horária30hNão definido
-
New Venture Creation and Business Modeling
Comprehensive understanding of the intra and extra-mural entrepreneurial journey. Identification and evaluation of opportunities and innovative business models, in addition to understanding the dynamics of venture capital and financing. It will address effective go-to-market strategies and explore the legal and ethical considerations when launching a new venture. It will bring the opportunity to create corporate proposals as a new venture, with a complete business plan, using a mixture of theoretical knowledge and practical skills, promoting the ability to lead and innovate in today's fast-paced business world.
Comprehensive understanding of the intra and extra-mural entrepreneurial journey. Identification and evaluation of opportunities and innovative business models, in addition to understanding the dynamics of venture capital and financing. It will address effective go-to-market strategies and explore the legal and ethical considerations when launching a new venture. It will bring the opportunity to create corporate proposals as a new venture, with a complete business plan, using a mixture of theoretical knowledge and practical skills, promoting the ability to lead and innovate in today's fast-paced business world.
Carga horária30hNão definido
-
Corporate Venture
Corporate Venture Capital is understood today as a strategy for innovation, not only as a strategic investment, but generating proximity to startups, whether to conquer new markets, explore new opportunities, reduce problem solving time or improve corporate culture. It will cover what the objectives of a CVC program are, how to structure it and the legal aspects involved. It will address how venture capital is applied in the various stages of undertakings by corporations, including venture building, participation in strategic funds, among other instruments.
Corporate Venture Capital is understood today as a strategy for innovation, not only as a strategic investment, but generating proximity to startups, whether to conquer new markets, explore new opportunities, reduce problem solving time or improve corporate culture. It will cover what the objectives of a CVC program are, how to structure it and the legal aspects involved. It will address how venture capital is applied in the various stages of undertakings by corporations, including venture building, participation in strategic funds, among other instruments.
Carga horária15hNão definido
-
Law applied to the context of innovation
The discipline addresses the legal context of innovation including investment contracts, intellectual priority and local and international patents, regulation and competition in digital markets, virtual crimes and cybersecurity, tax regimes
The discipline addresses the legal context of innovation including investment contracts, intellectual priority and local and international patents, regulation and competition in digital markets, virtual crimes and cybersecurity, tax regimes
Carga horária15hNão definido
-
Innovation systems and metrics
This discipline aims to provide a general and comprehensive view of the organizational structure and hierarchization of the indicators that measure the results of innovation in companies. For this purpose, metrics and indicators covering technological, market and institutional aspects will be considered, as well as the macro and micro levels of analysis of the innovation process. Metrics that evaluate such as the moment in which the innovation occurs (ex-ante or ex-post), the criteria inherent to the nature of the metrics (qualitative or quantitative), the nature of the activity to which the indicator refers (products or processes) and the impact of their interpretations on the innovation process (direct or indirect).
This discipline aims to provide a general and comprehensive view of the organizational structure and hierarchization of the indicators that measure the results of innovation in companies. For this purpose, metrics and indicators covering technological, market and institutional aspects will be considered, as well as the macro and micro levels of analysis of the innovation process. Metrics that evaluate such as the moment in which the innovation occurs (ex-ante or ex-post), the criteria inherent to the nature of the metrics (qualitative or quantitative), the nature of the activity to which the indicator refers (products or processes) and the impact of their interpretations on the innovation process (direct or indirect).
Carga horária30hNão definido
-
Diffusion of Innovation
For an innovation to become economically viable, it is necessary to have a deep knowledge not only of the technical development processes, but also of the patterns of penetration stages of this innovation. The diffusion of an innovation is understood as the process through which this innovation (idea, practice or object perceived as new by an individual or unit of adoption) is disseminated through a population. Understanding the diffusion mechanisms can allow you to manage more quickly and efficiently the introduction of new products in the markets, and this is an objective that, if achieved effectively, can accelerate the engines of the company's growth. In this subject, the social factors and mechanisms of acceptance and adoption of innovations, the diffusion of products across countries, diffusion networks and models and predictive theories of the diffusion of innovations will be addressed.
For an innovation to become economically viable, it is necessary to have a deep knowledge not only of the technical development processes, but also of the patterns of penetration stages of this innovation. The diffusion of an innovation is understood as the process through which this innovation (idea, practice or object perceived as new by an individual or unit of adoption) is disseminated through a population. Understanding the diffusion mechanisms can allow you to manage more quickly and efficiently the introduction of new products in the markets, and this is an objective that, if achieved effectively, can accelerate the engines of the company's growth. In this subject, the social factors and mechanisms of acceptance and adoption of innovations, the diffusion of products across countries, diffusion networks and models and predictive theories of the diffusion of innovations will be addressed.
Carga horária15hNão definido
-
Micro-immersion - The awakening of creativity for innovation
Immersion in practices and dynamics aimed at the exercise of creativity for innovation, rescuing this full competence in childhood and restricted in adult life by the entire educational system, organizational cultures and consequent self-censorship. In addition, it will address change and its management from the perspective of managers and employees, aiming to foster a culture of innovation.
Immersion in practices and dynamics aimed at the exercise of creativity for innovation, rescuing this full competence in childhood and restricted in adult life by the entire educational system, organizational cultures and consequent self-censorship. In addition, it will address change and its management from the perspective of managers and employees, aiming to foster a culture of innovation.
Carga horária30hNão definido
More information
Enrollment Period
Course Opens
Tuition
Further information
admissionsoffice@fgv.br
(11) 3799-3488
Share the link
-
Tuition
R$ 98.526,00 (18, 24, and 36 installments).
Application fee: R$ 100.00. Special conditions for alumni of regular FGV courses (20%)*. (Not cumulative)
*Check conditions in the Selection Process Notice.
_______________________________________________
Special conditions for candidates working in FGV EAESP partner companies (ASDI - Partner Club): 10% discount (Non-cumulative).
Special conditions for alumni of regular FGV courses: 20% discount. Applicable to any unit or affiliate of FGV, except for short-term extension courses. The student must present the original Certificate of Course Completion and a simple copy at the time of enrollment. Special conditions are applied only to students who have completed the course (Non-cumulative).
Special conditions for upfront payments: 6% discount (Non-cumulative).
Requirements
Professionals with a minimum of 3 years of experience in Marketing and advanced knowledge of the English language.
We are sorry, but there are no scheduled information sessions for the period at this time. If you need more information about the program, please contact admissionsoffice@fgv.br.
Financing and scholarships
Step-by-step guide
-
1Evaluation of Documentation
The documentation submitted during the application will be assessed by a committee designated by FGVCev and FGVCemd.
-
2Interview
If approved in the first stage, the candidate will be called for an interview, which can be conducted in person or via Skype.
-
3Registration
Candidates called for enrollment must complete it according to the schedule of the selection process.
More Information
Life Long Learning
Non-degree student
Scholarship
Non-refundable scholarships are sponsored by the Getulio Vargas Foundation. This type of scholarship is intended to broaden access to executive postgraduate programs for marginalized groups in society, whether due to economic, racial, or gender-related issues, promoting diversity and inclusion in the student body of professional master's programs. The scholarship covers up to 80% of the course fees and should be applied for exclusively by students who have been accepted in the MPGC selection process. For more information, contact fundodebolsas.srasp@fgv.br or call (11) 3799-7786.
Scholarship Information for the 2nd Semester of 2023
Social Demand Scholarship Form for the 2nd Semester of 2023
Financing Scholarship Form for the 2nd Semester of 2023
Expense Income Spreadsheet
-
Would you like to receive more information about the Professional Master's in Manegement for Competitiveness - Corporate Innovation?Receive course materials and updates on registrations and information.
-
1BLENDED FORMAT
Extensive mix of elective and mandatory offerings during the week in the SNOC (Small Network Online Course) format. There are eight weekends per semester with in-person meetings and two weekends with SNOC (online) meetings.
-
2EXCHANGE
Students have the opportunity to spend a semester at one of FGV EAESP's 54 partner schools around the world, enriching their learning experience and gaining international exposure to the subject matter.
-
3FLEXIBLE CURRICULUM
A learning flow designed to maximize knowledge depth and comprehensive professional development, allowing each student to create their own path. Bi-weekly classes (on Fridays and Saturdays), along with courses in the SNOC distance learning format.
-
4ALUMNI MENTORING
Graduates of the MPGC program continue to contribute by mentoring a student who is starting in the first semester of the course.
-
5NOTABLE FACULTY
The faculty is composed of academics and industry professionals with extensive experience and expertise in areas related to Corporate Innovation.
-
6ADVISORY BOARD
The MPGC has an advisory board composed of C-level executives, alumni, students, and professors, ensuring that the program is always current and innovative.
-
7CENTERS OF EXCELLENCE
Students can collaborate on activities conducted at FGVIn - the Center for Innovation and FGVCenn - the Center for Entrepreneurship and New Business at FGV EAESP, where they can also work on their course completion project.
-
8STUDENT EMPOWERMENT
Encouragement of critical thinking and creativity to propose innovative solutions in their fields of expertise, as well as to assume leadership positions in the market.
-
9VARIED COMPLEMENTARY COURSES
The possibility to substitute up to 8 credits with various courses offered by the School, as well as the option to take additional credits at no extra cost until the completion of the Applied Work (TA):
- Courses from the Methods School
- Courses from the Winter School
- Courses from other postgraduate programs at EAESP (MPA, MPGI, MPGPP, and CMCD)
Student profile
FGV EAESP Facilities
The FGV 9 de Julho Auditorium can accommodate 315 people, with six spaces for wheelchair users. It hosts around 80 events per year. It has a changing room, central air conditioning, a stage, a simultaneous interpretation booth and an entrance hall with facilities for coffee breaks for up to 160 guests. Open from 6 am to 10 pm, Monday to Friday, and 6 am to 6 pm on Saturdays.
Smaller events are held in the FGV 9 de Julho Room, which can accommodate 88 audience members, plus a head table for up to six people. Fully accessible, it has a changing room, central air conditioning and an entrance hall that can be used for coffee breaks for up to 50 people on foot. Open from 6 am to 10 pm, Monday to Friday, and 6 am to 6 pm on Saturdays.
The Karl A. Boedecker Library (BKAB) is part of the FGV Library System. Its archives span the areas of administration, economics, business, law and social sciences, including books, e-books, magazines, dissertations, theses and DVDs. The library’s users can also access databases containing journal articles, and economic, financial and legal information. It has individual and group study rooms and consultation terminals. On the library’s website, you can access the full list of services, available resources and opening hours.
FGV EAESP’s classrooms feature multimedia equipment, internet access and comfortable furniture to make learning dynamic and pleasant. There are also sponsored classrooms, which use equipment and resources paid for by partner companies in exchange for their logos being displayed to students and employees.
This sophisticated space for events holds up to 150 seated people and it has three head tables for up to seven people each. The infrastructure includes a staff break room and elevator for physically impaired people. The Noble Room functions from 6 am to 11 pm, Monday to Friday, and 6 am to 6 pm on Saturdays.
An innovative space created to host academic activities, CoLab is based on a modern and distinct learning model involving collaborative and action-oriented methodologies. Its principles are empathy, a focus on human beings and sharing of responsibilities.
The sports court is a meeting point for students and it also hosts sports events such as indoor soccer and basketball championships. The court is administered by Atlética, an FGV EAESP student organization.
Espaço NEON is FGV’s entrepreneurship area, which brings together FGVcenn (Center for Entrepreneurship and New Businesses), GVentures (FGV’s business accelerator), or GVAngels (FGV’s Angel Investors) and the League of Entrepreneurship (Student Entity in entrepreneurship). There, FGV’s entrepreneurship ecosystem works collaboratively, stimulating innovation and new businesses.
Located at the school’s main entrance on Rua Itapeva, this large space fosters interaction between students and employees.
The Computer Teaching and Research Laboratories (LEPI) are formed by a set of facilities equipped with state-of-the-art microinformatics resources, with access to the local network, the school's academic systems and the internet, and are available to students for research purposes, works and studies. The Laboratories are also used in hands-on classes, simulation exercises, games, group works, web-based testing, EAD content, and other applications where the computer network plays a relevant role in learning. Click here for additional informations.
Descrição geral das instalações
Based on Avenida 9 de Julho, in the neighborhood of Bela Vista in Sao Paulo, FGV EAESP is composed of a main 12-floor building, the Karl A. Boedecker Library building, and the Getulio Vargas Auditorium, as well as a multisport court and two annex buildings, located at Rua Itapeva, 432. The classrooms, videoconferencing rooms, IT laboratories and integrated systems, all sponsored, are located in FGV Sao Paulo’s different buildings.
The School’s main administrative office, academic departments, most of its administrative departments, the Noble Hall and the Getulio Vargas Academic Office also occupy the main office, as do the professors’ social space, the outpatient medical center, two restaurants and two snack bars. The annex buildings house some administrative departments and student groups such as Aiesec, the Junior Companies group, the Athletics Association and the Employees’ Association.
Step-by-step guide to admissions
-
1Evaluation of Documentation
The documentation submitted during the application will be assessed by a committee designated by FGVCev and FGVCemd.
-
2Interview
If approved in the first stage, the candidate will be called for an interview, which can be conducted in person or via Skype.
-
3Registration
Candidates called for enrollment must complete it according to the schedule of the selection process.
