Over the last ten years, Oosterhof and Todorov’s valence-dominance model has...
Artigos acadêmicos
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To which world regions does the valence? dominance model of social perception apply?2021 -
(Mis)Representations of older consumers in advertising: stigma and inadequacy in ageing societies2020How do older consumers in an ageing society interpret and make sense of...
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Organizational Capabilities Toward Customer Centric Experience2020This study explores what are the main capabilities organizations need to...
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Testosterona e Atitude Diante do Risco sob uma Perspectiva Biopsicossocial2020Este estudo investiga a influência de fatores psicossociais na relação entre...
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How organizations can promote customer centric experiences?2020This study explores what are the main capabilities organizations need to...
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APIs de Visão Computacional: investigando mediações algorítmicas a partir de estudo de bancos de imagens2020O artigo apresenta resultados de estudo sobre Interfaces de Pro-gramação de...
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Looking good or feeling good? The dual role of the body in the taste transformation process2020This paper investigates the process of taste transformation in body-centered...
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The Legitimation of Global Football Brands in the Brazilian Marketplace2020Objective: This research aims to examine...
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Productive Consumption Changing Market Dynamics: A Study in Brazilian DIY Cosmetics2019Embora os estudos discutam a dinâmica da mudança do mercado sob diferentes...
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Leveraging Highly Relational Service Performance Through The Participation of Empowered Customer2018Objetivo: Como serviços altamente relacionais dependem da participação do...
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Determinants of Social Media Adoption by Large Companies2018Social media marketing has become a central issue for companies and marketers...
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Desafios na formação de profissionais em Administração no Brasil2018Apesar do crescimento no número de cursos de administração ao longo dos...
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How virtual brand community traces may increase fan engagement in brand page2017Brand pages in social media are a great way to foster consumer gathering...